# Email Marketing Specialist

> Intrepid Asia · Mandaluyong City, Philippines (Hybrid) · Contract · Posted 2026-07-09

**Workplace:** hybrid

**Department:** Digital Marketing

## Description

**Who we are**

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. 

We are growing rapidly and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

**The team you will be part of**

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

**The part you will play**

We are looking for an experienced **Email Marketing Specialist** to own the end-to-end email marketing function—from strategy and planning to execution, optimization, automation, and performance reporting. This role will be responsible for driving customer engagement, retention, and revenue through data-driven email campaigns and lifecycle marketing.

The ideal candidate has strong experience with CRM and marketing automation platforms, audience segmentation, A/B testing, campaign analytics, and cross-functional collaboration. Marketing Services include paid performance marketing, e-commerce platform ads, and social commerce for our clients.

**As an Email Marketing Specialist, you will take charge of:** 

**1\. Email Marketing Strategy**

-   Develop and execute the overall email marketing strategy aligned with business objectives.
-   Build customer lifecycle programs across acquisition, onboarding, engagement, retention, reactivation, and loyalty.
-   Create monthly and quarterly email marketing calendars.
-   Recommend strategies to improve customer lifetime value (CLV), repeat purchases, and customer retention.

**2\. Campaign Planning & Execution**

-   Plan, build, QA, schedule, and launch email campaigns.
-   Manage promotional, transactional, newsletter, product launch, seasonal, and automated campaigns.
-   Coordinate campaign timelines with marketing, creative, product, and commercial teams.
-   Ensure campaigns are delivered accurately and on schedule.

**3\. CRM & Marketing Automation**

-   Build and optimize automated customer journeys.
-   Develop lifecycle workflows, including:

-   Welcome series
-   Abandoned cart
-   Browse abandonment
-   Post-purchase
-   Win-back campaigns
-   Loyalty campaigns
-   Birthday and anniversary campaigns
-   Replenishment reminders

-   Maintain CRM data quality and automation performance.

**4\. Audience Management & Segmentation**

-   Create customer segments based on:

-   Purchase behavior
-   Customer value
-   Engagement
-   Product interest
-   Demographics
-   Lifecycle stage

-   Personalize email content using dynamic content and customer attributes.
-   Maintain subscriber health and list hygiene.

**5\. Content & Creative Coordination**

-   Develop email briefs for designers and copywriters.
-   Ensure all emails align with brand guidelines.
-   Review email copy, subject lines, CTAs, and layouts.
-   Optimize emails for desktop and mobile experiences.

**6\. Testing & Optimization**

-   Execute A/B and multivariate testing on:

-   Subject lines
-   Send times
-   Email content
-   CTAs
-   Layouts
-   Personalization
-   Offers

-   Analyze results and implement continuous improvements.

**7\. Analytics & Reporting**

-   Monitor campaign performance and provide actionable insights.
-   Track key metrics including:

-   Open Rate
-   Click-Through Rate (CTR)
-   Click-to-Open Rate (CTOR)
-   Conversion Rate
-   Revenue per Email
-   Email-attributed Revenue
-   Unsubscribe Rate
-   Bounce Rate
-   Spam Complaint Rate

-   Develop weekly, monthly, and quarterly performance reports.
-   Present optimization recommendations to stakeholders.

**8\. Deliverability & Compliance**

-   Monitor email deliverability and sender reputation.
-   Maintain email authentication (SPF, DKIM, DMARC) in partnership with technical teams.
-   Ensure compliance with privacy and email regulations (e.g., GDPR, CAN-SPAM, local data privacy laws).
-   Manage suppression lists and unsubscribe processes.

**9\. Cross-functional Collaboration**

-   Work closely with: Marketing, E-commerce, CRM, Product, Sales, Creative, Data Analytics, IT
-   Align email campaigns with integrated marketing initiatives.

**10\. Platform Management**

-   Manage email marketing platforms and CRM systems.
-   Maintain templates, assets, workflows, and audience databases.
-   Evaluate and recommend new tools and technologies to improve efficiency and performance.

**What we are looking for - the ideal profile**

-   Bachelor's degree in Marketing, Communications, Business, or a related field.
-   3–5+ years of experience in email marketing, CRM, or lifecycle marketing.
-   Hands-on experience with email marketing platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Mailchimp, Braze, Iterable, Adobe Campaign).
-   Strong understanding of customer lifecycle marketing and marketing automation.
-   Experience with audience segmentation and personalization.
-   Proficiency in Excel or Google Sheets for data analysis.
-   Strong analytical and problem-solving skills.
-   Excellent project management and organizational skills.
-   Strong communication and stakeholder management abilities.

**Preferred**

-   Experience in e-commerce or retail.
-   Basic HTML/CSS knowledge for email editing.
-   Familiarity with Google Analytics (GA4), CRM reporting, and BI tools.
-   Experience with APIs, CDPs, or customer data integrations.
-   Knowledge of SQL is a plus.

**In return, you will be getting**

-   We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
-   Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
-   You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
-   We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution

**We also offer**

**Best of Both Worlds**

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

**Culture that Brings Out the Best**

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

**Grow Without Limits**

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

**Rewarding You Right**

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties

## Apply

[Apply at Intrepid Asia](https://apply.workable.com/intrepid-asia/j/39D4DD48F8/apply)

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