# Social Commerce Director > Intrepid Asia · Jakarta, Indonesia (Hybrid) · Full-time · Posted 2026-07-14 **Workplace:** hybrid **Department:** Social Commerce ## Description **Role Overview** The Social Commerce Director will lead the growth of the Company's end-to-end social commerce business, including live commerce, Video & Creative, and Affiliate ecosystem in Indonesia. This role is responsible for scaling sales, building affiliate ecosystems, driving livestream & video commerce performance, and delivering profitable growth for partner brands. The Social Commerce Director will work cross-functionally with Business Development, E-commerce, Marketing, and Regional Teams to position Intrepid as the leading TikTok Shop Partner (TSP) and Affiliate Management in Indonesia. **Key Responsibilities:** **1\. Social Commerce Strategy & Growth** - Lead the overall social commerce strategy for Company's Indonesia, driving scalable sales growth across TikTok Shop and Shopee - Define and execute growth initiatives to increase GMV, conversion rate, and platform share for partner brands. - Develop end-to-end social commerce playbooks combining affiliate, livestream, and video commerce. - Collaborate with regional teams and platform partners to strengthen Company’s positioning as a leading TikTok Shop Partner (TSP). **2\. Affiliate Ecosystem Development** - Build and scale a high-performing affiliate ecosystem for brands - Develop affiliate recruitment, onboarding, and retention strategies to expand the creator network. - Drive affiliate GMV contribution through structured campaigns, incentives, and performance management. - Establish systems to identify, nurture, and scale top-performing affiliates. - Strengthen partnerships with creator agencies, MCNs, and platform affiliate programs. **3\. Live Commerce Leadership** - Oversee the live commerce strategy and operational performance across partner brands. - Develop scalable frameworks for livestream programming, host performance, and conversion optimization. - Work closely with the Live Streaming team to improve studio productivity, show formats, and live selling effectiveness. - Drive continuous improvement in live commerce KPIs including ERR, engagement, and conversion rates. - Identify new formats and innovations to maximize the impact of live commerce in driving sales. **4\. Video & Creative Commerce** - Lead the development of video-first commerce strategies, leveraging short-form content to drive discovery and conversion. - Lead creative and production teams to scale high-performing video content for affiliate and brand campaigns. - Establish content playbooks and creative guidelines optimized for TikTok and other short-video platforms. - Ensure creative output aligns with platform trends, algorithm performance, and conversion goals. **5\. Data & Performance Optimization** - Establish performance dashboards and data-driven decision frameworks to optimize social commerce performance. - Monitor key metrics including GMV growth, affiliate contribution, livestream conversion, and video performance. - Translate insights into actionable strategies to continuously improve sales efficiency and ROI. **6\. Team Leadership & Capability Building** - Build and lead a high-performing social commerce team covering affiliate, livestream, and creative commerce functions. - Develop internal capabilities, playbooks, and best practices to scale Company’s social commerce expertise. - Foster a culture of innovation, experimentation, and rapid execution within the team.  **7. Business Development & Strategic Pitches** - Partner with the Business Development team to develop social commerce strategies for client pitches and RFPs. - Provide strategic input, market insights, and commercial frameworks to support new business opportunities. - Participate in client presentations and pitch meetings to articulate Company’s social commerce capabilities. - Develop case studies, playbooks, and thought leadership materials to strengthen Company’s positioning in social commerce. - Translate platform opportunities (TikTok Shop, affiliate, livestream, video commerce) into scalable client growth strategies. ## Requirements **Professional Experience:** - Minimum 8–12 years of experience in social commerce, e-commerce, digital commerce, or creator economy ecosystems. - Proven experience working at TikTok / TikTok Shop, leading social commerce platforms, or top-tier social commerce and e-commerce agencies. - Demonstrated track record of driving significant sales growth through social commerce channels, including affiliate, livestream, and short-video commerce. - Experience leading major brand accounts or key product categories, with measurable impact on GMV growth, conversion, and platform performance. - Strong understanding of TikTok Shop ecosystem, including affiliate programs, creator collaborations, livestream commerce, and platform algorithms. **Market Expertise:** - Strong understanding of the Indonesian social commerce landscape, including consumer behavior, creator ecosystem, and platform dynamics. - Proven experience operating in the Indonesia market, with the ability to adapt strategies to local trends, creators, and shopping behavior. - Familiarity with local affiliate networks, creator communities, and live commerce practices in Indonesia. **Language & Communication:** - Fluent in English (written and spoken). - Mandarin proficiency is a strong plus, particularly for collaboration with platform partners and MNCs ## Apply [Apply at Intrepid Asia](https://apply.workable.com/intrepid-asia/j/785BE2A6FA/apply) --- Powered by [Workable](https://www.workable.com)