We believe the future of the beverage industry will be built with consumption data, technology, and through direct connection with consumers. Our proprietary distribution platform enables frictionless ordering and on-demand deliveries, featuring beverages tailored to meet the immediate needs of the modern consumer.
We introduced this innovative sales model in 2015 with the launch of our first brand, DIRTY LEMON. Since that time, our portfolio has expanded to include a tech enabled cashierless retail property, The Drug Store, as well as a variety of third party and private label beverage brands.
Iris Nova , Latin for “new lens,” is a nod to looking at the industry with a refreshed perspective and a renewed sense of opportunity.
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