# Head of Performance Marketing

> iSchool · Nasr City, Egypt (Hybrid) · Full-time · Posted 2026-07-15

**Workplace:** hybrid

**Department:** Marketing

## Description

-   Develop and execute iSchool's performance marketing strategy to support business growth.
-   Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels.
-   Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS.
-   Monitor campaign performance and make data-driven improvements to maximize results.
-   Analyze campaign data and prepare regular performance reports.
-   Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
-   Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition.
-   Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
-   Set marketing KPIs, monitor performance, and share insights with senior management.
-   Lead and support the Performance Marketing team, providing guidance, feedback, and coaching.
-   Plan and execute marketing campaigns for both **B2C** and **B2B** audiences.
-   Stay up to date with digital marketing trends and new advertising platforms.

## Requirements

-   Bachelor's degree in Marketing, Business Administration, or a related field.
-   7+ years of experience in Performance Marketing or Digital Marketing.
-   At least 3 years of experience leading a marketing team.
-   Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
-   Strong understanding of Google Analytics (GA4), Google Tag Manager (GTM), and marketing analytics.
-   Experience in both **B2C** and **B2B** marketing.
-   Strong analytical and problem-solving skills.
-   Experience managing marketing budgets and optimizing campaign performance.
-   Excellent communication and leadership skills.
-   Experience in EdTech, SaaS, or a fast-growing company is a plus.

## Apply

[Apply at iSchool](https://apply.workable.com/ischool/j/0C3A6C0C55/apply)

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