# Performance Marketing Manager

> iSchool · Nasr City, Egypt (Hybrid) · Full-time · Posted 2026-07-15

**Workplace:** hybrid

**Department:** Marketing

## Description

-   Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms.
-   Manage campaign budgets to maximize ROI and ROAS.
-   Monitor campaign performance and make data-driven optimizations to improve results.
-   Analyze campaign data and prepare regular performance reports.
-   Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
-   Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition.
-   Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools.
-   Support the development and execution of performance marketing strategies for both **B2C** and **B2B** audiences.
-   Stay up to date with the latest digital marketing trends, tools, and best practices.
-   Mentor and support junior team members when needed and collaborate effectively across teams.

## Requirements

### Experience

-   4–6 years of experience in Performance Marketing or Digital Marketing.
-   Proven experience managing paid media campaigns across multiple digital channels.
-   Experience in both **B2C** and **B2B** marketing is preferred.
-   Experience in EdTech, SaaS, or a fast-growing company is a plus.

### Technical Skills

-   Google Ads
-   Meta Ads Manager
-   TikTok Ads Manager
-   LinkedIn Campaign Manager
-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Conversion Rate Optimization (CRO)
-   Marketing analytics and reporting
-   Budget management

## Apply

[Apply at iSchool](https://apply.workable.com/ischool/j/10D93C85B1/apply)

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