# Performance Marketing Specialist - Meta Ads

> iSchool · Nasr City, Egypt (Hybrid) · Full-time · Posted 2026-07-26

**Workplace:** hybrid

**Department:** Marketing

## Description

### About the Role

We’re looking for a **Meta Ads Specialist** to join our Performance Marketing team. In this role, you’ll be responsible for managing and optimizing our Facebook and Instagram campaigns to drive customer acquisition, leads, and subscriptions.

### Key Responsibilities:

-   Set up, manage, and optimize campaigns across Facebook and Instagram.
-   Build and manage different audience types, including prospecting, retargeting, and lookalike audiences.
-   Monitor campaign performance and make regular optimizations to improve results.
-   Manage advertising budgets and make sure spending is aligned with campaign goals.
-   Test different audiences, creatives, ad formats, and messaging to find the best-performing combinations.
-   Work closely with the creative and content teams to develop and test new ad creatives.
-   Analyze campaign data and identify trends, opportunities, and areas for improvement.
-   Track the user journey from ad engagement to website visits, registrations, and subscriptions.
-   Monitor key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
-   Scale successful campaigns while maintaining efficient acquisition costs.
-   Prepare regular performance reports and share insights with the team.
-   Stay up to date with Meta Ads updates and the latest paid social trends.

## Requirements

### Requirements:

-   2+ years of experience managing Meta Ads campaigns.
-   Hands on experience with Facebook Ads Manager and Instagram advertising.
-   Good understanding of audience targeting, prospecting, retargeting, and lookalike audiences.
-   Experience with campaign optimization, budget management, and scaling.
-   Good understanding of paid social metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
-   Experience with A/B testing and analyzing creative performance.
-   Strong analytical and data-driven mindset.
-   Ability to understand campaign performance and take the right actions based on data.
-   Good communication and teamwork skills.
-   Ability to work in a fast-paced, target-driven environment.

### Preferred Qualifications:

-   Experience in EdTech, SaaS, e-commerce, or subscription-based businesses.
-   Experience working with lead generation or subscription funnels.
-   Familiarity with Meta Pixel and conversion tracking.
-   Experience with GA4 or other marketing analytics tools.
-   Basic knowledge of CRO and landing page optimization is a plus.

## Benefits

-   Competitive salary.

-   Flexible hybrid working model.

-   Medical insurance.

-   Social insurance.

-   A collaborative and supportive work environment.

-   Opportunities for learning and professional growth.

## Apply

[Apply at iSchool](https://apply.workable.com/ischool/j/DC5B46B8E7/apply)

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