# Head of Brand - Jaded Man

> Jaded London · London, United Kingdom · Full-time · Posted 2025-09-02

**Workplace:** on_site

## Description

**Reports to:**

CEO & Co-Founder

**Job Overview:**

As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

**Key Responsibilities:**

-   Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
-   Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
-   Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
-   Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
-   Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
-   Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
-   Team Leadership: Build, lead, and inspire a high-performing brand and creative team

**You’ll Thrive in This Role If You Are...**

-   A strategic thinker with a strong creative eye and cultural radar.
-   Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
-   Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
-   Obsessed with storytelling, aesthetics, and the power of community.
-   Comfortable working in a fast-paced, startup environment.

## Requirements

-   5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
-   Proven success leading brand campaigns that have driven engagement and brand equity.
-   Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
-   Leadership experience managing creatives and/or cross-functional teams.

## Benefits

-   50% Employee Discount
-   24 days holiday per year (plus bank holidays)
-   A paid day off on your birthday
-   A paid moving day per year
-   Hybrid Working Arrangements - 1 day per week WFH
-   Pension Scheme
-   Bonus Scheme
-   Employee Assistance Programme for you and your family
-   £500 employee referral bonus scheme
-   Local Business Discounts (cafés, fitness, beauty etc)
-   North-West London office location directly located next to good transport links
-   Casual office dress code (your style of dress is up to you, wear what you feel best in)
-   Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
-   Regular Office Social Events (e.g. payday socials)

## Apply

[Apply at Jaded London](https://apply.workable.com/jaded-london-2/j/D595E45A88/apply)

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