# CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only) > Jobhire · Brazil (Remote) · Full-time · Posted 2026-06-23 **Salary:** USD 48,000–80,000 **Workplace:** remote **Department:** CVM ## Description **CVM Lead (US Market)** **Location:** Remote **Job Type:** Full-time ### **About** [**JobHire.AI**](http://JobHire.AI) [JobHire.AI](http://JobHire.AI) is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth. ### **Why This Role Now** We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API. That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically. ### **What You'll Own** ### **Funnel Conversion** - Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. - Own first-purchase activation across the first 7 days. ### **Retention & Rebill** - Differentiate renewal sequences by plan tier (1 / 3 / 6 month). - Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. - Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. ### **Reactivation** - Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. - Recover revenue from a base that is currently dormant due to deliverability issues. ### **Add-on Monetization** - Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. ### **Channel & Tooling** - Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; [Customer.io](http://Customer.io) is the alternative). - Recover and maintain email domain reputation. - Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). - Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). ### **Measurement** - Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. ### **Expected Outcomes** ### **First 3 Months** 1. Email deliverability restored to historical baseline. 2. Reactivation campaign launched with measurable incremental conversion against a holdout. 3. Differentiated renewal flows live for 1 / 3 / 6 month plans. 4. Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative. ### **First 6 Months** 1. SMS and web push live as ongoing production channels in lifecycle flows. 2. Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences. 3. Measurable lift in month-1 rebill rate via differentiated and intervention flows. 4. Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences. 5. Per-flow incremental revenue reported weekly via proper holdout methodology. ### **12 Months** 1. CVM channel contributing as a top-3 incremental revenue source for the company. 2. Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented. 3. Process documentation and tooling stable enough to remove key-person risk. **We keep our hiring process quick and simple:** - HR Introduction Call - Team Interviews - Challenge - Reference Check (with three prior managers) ## Requirements ### **You're a Fit If You Have** - **3+ years operating CVM/lifecycle programs on the US market specifically.** **US b2c subscription.** This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance. - 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing). - Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, [Customer.io](http://Customer.io), or Klaviyo also relevant. - Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it"). - Real, hands-on experience launching web push and measuring its lift. - SQL good enough to pull your own segments and validate your own data. - A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks. - A track record of measurable incremental revenue from CRM, ideally validated through holdout. - Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan. - **English and Russian** ### **Nice to Have** - Experience migrating off a damaged email domain. - Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming). - Russian as a working language with our team. - iMessage Business / RCS experience. ## Benefits - Clear mandate and ownership from day one. You're the function, not a contributor to it. - The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company. - Direct work with the CMO, CEO, and Growth PM. No layers, no politics. - A market where your work is directly visible to users searching for their next job — outcomes you can feel. - $4000-7000 + 38 daysOff. ## Apply [Apply at Jobhire](https://apply.workable.com/jobhire/j/CBF120FD80/apply) --- Powered by [Workable](https://www.workable.com)