# Associate Director, Trade Marketing

> CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-10-26

**Workplace:** on_site

**Department:** Commercial

## Description

**Key responsibilities**

**Trade strategy and planning**

-   Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans.
-   Decide the channel and budget mix between online and offline, and move spend to what the data shows works.
-   Build the plan for each campaign: objective, mechanic, target customer, budget and success measure.

**Data and performance**

-   Own campaign results: uplift, ROI, redemption, basket size and share. Review every major campaign against its target.
-   Build a test-and-learn routine with clear dashboards, so the team adjusts campaigns during the run, not after it.
-   Use customer, category and channel data to choose promotions and sharpen targeting.

**Digital and omni-channel**

-   Bring e-commerce and digital practices into trade planning: marketplace, on-site traffic, search, CRM and paid media.
-   Make online and offline promotions work as one plan, with consistent price, promotion and customer experience.
-   Work with Loyalty and MarCom so trade campaigns use membership and CRM data.

**Team leadership**

-   Lead two team leads and their managers; set goals, review performance and coach.
-   Build a team that owns campaigns end to end, and raise capability in data and digital.
-   Hire, develop and replace people where results require it.

**Stakeholders**

-   Align Commercial, Store Operations, B2B and Makro PRO on one trade plan.
-   Manage agencies, suppliers and commercial partners on campaign execution and cost.
-   Report results and next steps to the Marketing leader and senior management.

## Requirements

**Qualifications:**

-   E-commerce experience is the top priority, not traditional retail experience. Experience integrating online and offline in a business like Sam's Club is also highly valued. Hands-on with online campaigns, marketplace or platform promotion and digital performance.
-   Rich team management experience: has led managers and large teams, set goals and built a performance culture.
-   Data-driven: reads campaign data, ROI and customer insight, and uses them to decide.
-   Results-driven: has a record of hitting commercial targets and owning outcomes.
-   Campaign strategy skills: can turn commercial goals into campaigns with a clear objective, mechanic and measure.
-   10 or more years in marketing, trade marketing or e-commerce, including senior leadership.
-   Bachelor's degree or above in marketing, business or a related field.
-   Fluent in good English.

## Apply

[Apply at CP Axtra](https://apply.workable.com/joinmakropro/j/084C70B1F1/apply)

---
Powered by [Workable](https://www.workable.com)