# Senior Manager - Media and Social Growth

> Makro PRO · Bangkok, Thailand · Full-time · Posted 2026-06-05

**Workplace:** on_site

**Department:** Commercial

## Description

We are seeking a highly driven and growth-focused Senior Manager - Media & Social Growth to lead Makro’s paid media, social media, KOL/influencer strategy, and own media growth ecosystem. This role is responsible for accelerating customer acquisition, engagement, and conversion through performance marketing, viral social content, KOL collaboration, and data-driven media optimization.

The ideal candidate should have strong expertise in digital media, performance marketing, social growth strategy, and content-driven commerce, with proven experience managing large-scale campaigns and media investment.

**Responsibilities:**

-   Lead integrated media and social growth strategy across paid, owned, and earned channels.
-   Manage media investment planning and optimization across Meta, TikTok, Google, LINE, and other digital platforms.
-   Drive social growth strategy for Makro Review and other own media channels.
-   Lead KOL/influencer campaigns and viral content strategy to maximize engagement and acquisition.
-   Monitor and optimize KPIs including ROAS, CAC, CVR, engagement, installs, and sales contribution.
-   Collaborate closely with Commercial Planning, CRM, Monetization, and Creative teams.
-   Lead media performance reporting and actionable insight generation.
-   Manage agencies, media partners, and content production teams.
-   Develop testing frameworks for creatives, audience targeting, and campaign optimization.
-   Support major campaigns, seasonal events, and integrated omni-channel launches.

## Requirements

-   Bachelor’s degree in Marketing, Business, Communication, or related fields.
-   8–12 years of experience in media, digital marketing, performance marketing, or social commerce.
-   Strong hands-on experience with Meta, TikTok, Google Ads, and social media ecosystem.
-   Proven track record in driving growth, acquisition, and media efficiency.
-   Strong understanding of content virality and social engagement strategy.
-   Experience managing large media budgets and agency ecosystems.
-   Analytical mindset with strong performance optimization capability.
-   Excellent communication and stakeholder management skills.
-   Retail, e-commerce, or FMCG experience is highly preferred.
-   Fluent in English communication.

## Apply

[Apply at Makro PRO](https://apply.workable.com/joinmakropro/j/2601D3146A/apply)

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