# Department Manager - Omnichannel Media and Influencer Growth

> Makro PRO · Bangkok, Thailand · Full-time · Posted 2026-06-05

**Workplace:** on_site

**Department:** Marketing

## Description

**Lead Omnichannel media Performance through Media Optimization​**

-   Drive category & campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency​
-   Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction​
-   Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue​

**Lead Full-Funnel KOL Strategy and Execution​**

-   Develop influencers as Makro Brand Ambassadors​
-   Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories​
-   Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness​
-   Optimize budgets dynamically across paid media and influencer marketing​
-   Prioritize and scale high-performing categories and creators using data-driven insights

## Requirements

-   Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
-   At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management
-   Strong experience in paid media optimization
-   Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs
-   Ability to plan and optimize media budgets based on data and business goals
-   Strong analytical skills with experience in campaign performance tracking and optimization
-   Experience in e-commerce or retail is highly preferred
-   Excellent stakeholder management and ability to work in a fast-paced environment

## Apply

[Apply at Makro PRO](https://apply.workable.com/joinmakropro/j/CFE55F5C10/apply)

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