# Sales Director (FMCG)

> JUST ONE | Recruitment & Executive Search agency · Athens, Greece · — · Posted 2026-09-07

**Salary:** EUR 90,000–110,000

**Workplace:** on_site

## Description

For a leading distributor operating in the FMCG sector.

**Responsibilities**

-   Lead and oversee the company’s sales operations across Field Sales, Regional/Area Sales and Key Account Management.
-   Manage and develop the sales leadership structure, including a Field Sales Director overseeing approximately 40 field employees and a team of 5 KAM/SKAM professionals.
-   Define and execute the sales strategy to achieve revenue targets and increase market share.
-   Represent the company in the market, building and maintaining strong relationships with key retailers, customers and strategic business partners.
-   Leverage an established professional network to identify and develop new commercial opportunities and partnerships.
-   Map the market and identify opportunities for growth, portfolio expansion and increased commercial penetration.
-   Drive business development and support expansion into new product categories beyond food, including personal care.
-   Oversee the commercial performance of a large and diverse product portfolio, ensuring effective sales execution.
-   Monitor sales performance, commercial KPIs and P&L related metrics, while maintaining oversight of relevant logistics operations.
-   Utilize Salesforce CRM to improve sales visibility, performance monitoring and commercial decision making, while collaborating closely with Trade Marketing to ensure alignment with the overall commercial strategy.

## Requirements

-   Minimum 10 years of experience in FMCG sales, including significant experience in senior sales or commercial leadership roles.
-   Proven track record of managing large, multi-layered sales teams across Field Sales, Regional/Area Sales and Key Account Management.
-   Strong understanding of the Greek FMCG market, retail landscape and distribution business model.
-   Demonstrated success in developing and executing sales strategies that deliver revenue growth and increased market share.
-   Experience in managing complex product portfolios and a broad range of SKUs.
-   Strong commercial and financial acumen, including the ability to read and interpret P&L statements.
-   Experience in identifying new business opportunities and developing commercial partnerships.
-   Excellent leadership, people management and team development capabilities.
-   Strong analytical, negotiation and stakeholder management skills.
-   Familiarity with CRM systems, ideally Salesforce, and the ability to leverage data for commercial decision making.

## Benefits

-   Career development and growth opportunities
-   Collaborative and supportive working environment

## Apply

[Apply at JUST ONE | Recruitment & Executive Search agency](https://apply.workable.com/justone-gr/j/BF82C4B848/apply)

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