# Head of Performance Marketing

> JUST ONE | Recruitment & Executive Search agency · Athens, Greece · Full-time · Posted 2026-07-07

**Salary:** EUR 45,000–53,000

**Workplace:** on_site

## Description

A leading omnichannel retailer: Head of Performance Marketing

**Responsibilities**

-   Develop and execute the end-to-end performance marketing strategy across paid and organic channels to drive customer acquisition, revenue growth, and profitability.
-   Own multi-million euro media budgets, forecasting, and investment allocation while optimizing ROAS, POAS, CAC, and contribution margin.
-   Lead and scale paid media performance across Google Ads, Shopping, Meta, Display, Programmatic, Affiliates, and emerging acquisition channels.
-   Drive continuous experimentation through A/B testing, audience segmentation, bidding strategies, creatives, and landing page optimization to maximize campaign performance.
-   Define and implement SEO strategies to increase organic traffic, demand generation, and category-level revenue growth.
-   Own the MarTech ecosystem, including GA4, attribution models, tagging, BigQuery integrations, dashboards, and marketing automation initiatives.
-   Partner with Commercial, Category, Finance, and Technology teams to align acquisition strategies with business objectives and improve forecasting accuracy.
-   Lead, mentor, and develop high-performing Performance Marketing, SEO, and MarTech teams while managing external agencies and strategic partners.

## Requirements

-   8+ years of experience in Performance Marketing, Digital Marketing, or eCommerce, with a strong focus on customer acquisition and revenue growth.
-   3+ years of leadership experience managing high-performing, cross-functional marketing teams.
-   Bachelor's degree in Marketing, Business, Economics, or a related field; postgraduate qualifications or relevant certifications are considered an advantage.
-   Deep expertise across Google Ads, Meta Ads, Shopping, Programmatic, Display, Affiliates, and modern performance marketing ecosystems.
-   Strong understanding of performance measurement, attribution, incrementality testing, and marketing analytics.
-   Hands-on experience with GA4, Google Tag Manager, BigQuery, BI tools, and digital marketing technologies.
-   Strong analytical, commercial, and stakeholder management skills with the ability to translate data into strategic decisions.

## Benefits

-   Competitive compensation package
-   Career development and growth opportunities

## Apply

[Apply at JUST ONE | Recruitment & Executive Search agency](https://apply.workable.com/justone-gr/j/E23D7C47F0/apply)

---
Powered by [Workable](https://www.workable.com)