# Marketing Director

> KAFEA TERRA FOOD AND DRINKS · Paiania, Greece (Hybrid) · — · Posted 2026-03-30

**Workplace:** hybrid

## Description

We are looking for an inspiring and commercially driven Marketing Director to shape the future of a dynamic coffee portfolio spanning both our owned brands and world-class international partner brands like Illy, Dimello, Area 51 and Distillo.

**Reporting to the Deputy CEO**, this role is at the heart of our growth agenda in a fast-moving FMCG environment—bringing together brand building, consumer insight, and commercial execution to drive performance across the full ecosystem: from consumers (B2C) to customers (B2B), across retail, HoReCa & e-commerce.

The Marketing Director will lead the transformation of the department and the development and delivery of bold, end-to-end marketing strategies across brand positioning, media, shopper marketing, and digital commerce—building strong brand equity, accelerating demand, and securing category leadership.

This is a unique opportunity to leave a lasting mark on a portfolio with strong heritage and even stronger ambition, while helping unlock growth into new, complementary beverage categories.

**Key Responsibilities**

**Strategic Leadership & Business Growth**

-   Define and deliver the marketing strategy across a multi-brand portfolio with coffee at its core, complemented by adjacent categories
-   Own marketing contribution to P&L, growth, and profitability
-   Partner with Sales and Finance to drive integrated commercial plans
-   Lead both sell-in (customers) and sell-out (consumers) performance

**Brand & Portfolio Management**

-   Lead brand architecture and positioning across all brands
-   Build compelling consumer propositions rooted in coffee expertise, quality, and origin, while extending relevance into complementary consumption occasions
-   Drive innovation aligned with consumer trends (premiumization, convenience, sustainability) across coffee and adjacent segments
-   Ensure consistent brand execution across retail, HoReCa, and digital channels

**Integrated Marketing & Execution**

-   Develop and execute 360° marketing plans across brand, media, shopper, and trade
-   Balance short-term commercial activation with long-term brand equity building
-   Ensure strong cross-functional alignment with Sales and key account teams

**Media, Digital & E-Commerce**

-   Lead full-funnel media strategy across paid, owned, and earned channels
-   Drive digital transformation, including data-driven marketing, content, and personalization
-   Oversee e-commerce and digital shelf excellence across key platforms
-   Leverage retail media and digital ecosystems to accelerate growth

**Shopper & Customer Marketing**

-   Develop impactful shopper marketing strategies across retail and HoReCa
-   Build strong partnerships with key customers and platforms through joint business planning
-   Optimize path-to-purchase and in-store execution using data and insights

**Team Leadership**

-   Lead and develop a high-performing brand, trade/shopper, and digital marketing team
-   Foster a collaborative culture across Marketing, Sales, and key customer teams
-   Build capabilities in consumer and shopper insight, digital excellence, and data-driven marketing
-   Encourage a growth mindset, accountability, and continuous development
-   Empower teams while maintaining clear focus on business priorities and results

**Change & Transformation**

-   Design the ongoing evolution of the marketing function to a more integrated, business and growth-oriented organization.
-   Partner internally and externally in a cross functional, silo-less approach to provide value and competitive advantage.
-   Introduce best practices that improve effectiveness, agility, and clarity of roles and processes.
-   Establish an innovation pipeline process.
-   Establish a model that scales the brands’ international ambition.
-   Build stronger capabilities in marketing team and beyond behind business analysis, brand building, digital, AI.
-   Act as a role model for adaptability and continuous improvement within the organization.

## Requirements

**Education & Experience**

-   Bachelor’s degree in Marketing, Business, or a related field (MBA highly preferred).
-   10+ years of progressive brand management and senior marketing leadership in FMCG.
-   Proven track record of successful brand building and managing multi-brand portfolios.

**Commercial & Marketing Expertise**

-   Deep understanding of Retail, E-commerce, and HoReCa channels within complex distribution models.
-   Experience scaling both owned brands and international principals.
-   Expertise in modern marketing ecosystem (digital, media, shopper, data analytics) and AI-driven tools.
-   Strong commercial acumen with a P&L ownership mindset.

**Leadership & Mindset**

-   Inspirational Leader: Decisive and people-centric leadership style, with the ability to drive organizational change and influence at the executive level.
-   Strategic Foresight: Analytical, data-driven problem solver with the cultural fluency to anticipate consumer shifts.
-   Operational Excellence: A growth mindset that bridges creative, innovative thinking with flawless execution.
-   Purpose-Driven: Strong understanding of sustainability and purpose-led marketing to elevate brand reputation.

## Apply

[Apply at KAFEA TERRA FOOD AND DRINKS](https://apply.workable.com/kafea-terra/j/80E949EA48/apply)

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