# Brand Manager - Live operation game

> Kanarey Productions Inc. · Torrance, United States (Hybrid) · Part-time · Posted 2025-12-15

**Salary:** USD 100,000–120,000

**Workplace:** hybrid

**Department:** Marketing

## Description

Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.

We are now expanding our brand team and looking for a passionate **Brand Manager** who lives and breathes video games—especially live-service titles—and understands how to scale a game’s presence throughout its lifecycle.

## Requirements

As a **Brand Manager for Live Operation-Based Games**, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.

This role is ideal for someone who:

-   Loves anime, video games, and online fandom culture
-   Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
-   Thrives in a creative environment
-   Can connect marketing with player behavior, community trends, and narrative value

### **Key Responsibilities**

-   Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
-   Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
-   Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
-   Monitor player data, KPIs, and community sentiment to optimize content and messaging.
-   Oversee production of trailers, key art, social assets, and campaign creative.
-   Manage brand tone, storytelling, and long-term brand health across all touchpoints.
-   Collaborate with developers on roadmap planning and feature alignment.
-   Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
-   Present insights, campaign reports, and product recommendations to internal and external stakeholders.

### **Qualifications**

**Required:**

-   2–4+ years experience in game marketing, product marketing, or brand management—**ideally with live-ops titles**.
-   Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
-   Deep passion for video games, anime, fandom communities, and digital culture.
-   Excellent communication and storytelling skills (verbal & written).
-   Ability to manage multiple projects with tight timelines.
-   Collaborative mindset and comfort working with creative teams.

**Preferred:**

-   Experience working with JP/EN cross-regional teams.
-   Familiarity with F2P game economics and retention strategy.
-   Bilingual (English/Japanese) is a plus.

### **What We Offer**

-   Creative, fast-paced environment where your ideas matter.
-   Opportunity to shape global campaigns for major game IPs.
-   Cross-cultural projects across US and Japan.
-   Flexible hybrid work environment.
-   Growth paths in brand, production, or creative leadership.

## Apply

[Apply at Kanarey Productions Inc.](https://apply.workable.com/kanarey-productions-inc/j/144117DB2E/apply)

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