# Digital Performance Marketer - Linkedin

> Karbon Business · Bengaluru, India · Full-time · Posted 2026-08-25

**Workplace:** on_site

**Department:** Growth - AiA

## Description

**About Us**

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.  
  
Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

  

**Job Summary  
**We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume.  
  
  
**Where You Can Create Impact**

-   Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ.
-   Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters).
-   Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting.
-   Write high-converting hooks/copy and direct design/video teams on a weekly test cadence.
-   Own tracking and attribution (Insight Tag, CAPI, CRM, GA4) to report weekly Cost-per-SQL and pipeline.

## Requirements

**Must Have**

-   5–8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads).
-   Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India.
-   Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline).
-   Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise.
-   Strong copywriting skills and direct accountability to pipeline revenue targets.  
    

**Good to Have**

-   Familiarity with Indian SMB accounting or the Tally ecosystem.
-   Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment.
-   Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels.

## Benefits

Our Way of Life — The Karbon Values  

-   C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.  

-   E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.  

-   O – Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.  

Perks & Benefits  

-   Upskilling Policy: Access to courses, tools, and continuous learning.  

-   Team Outings: Offsites and outings to celebrate wins and build camaraderie.  

-   Engagement Initiatives: Hackathons, open demos, game nights, and more.  

-   Flexible Work-from-Home: Up to 12 WFH days every 6 months.  

-   Menstrual WFH: Women employees can avail up to 3 WFH days per month.  

-   Mobility Benefits: Relocation support and travel allowances.  

-   Parental Support: Maternity, paternity, and adoption leave.

## Apply

[Apply at Karbon Business](https://apply.workable.com/karbon-business/j/4DC59EAA81/apply)

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