# Country Sales Director

> Keller Executive Search · Shanghai, China · Full-time · Posted 2026-06-08

**Salary:** unknown currency 800,000–1,500,000

**Workplace:** on_site

**Department:** LinkedIn

## Description

China is one of the world's most vibrant building materials markets for wood-based panels, and our client is positioned to seize that potential. IDM Brands is appointing a Sales Director, China on behalf of their client, to own all commercial activity for products shipped from European and US production sites, grow distributor networks across priority sectors, and establish the market footprint needed for substantial, lasting revenue growth.

This role is for a commercial leader with genuine standing in the Chinese market. You will shape and deliver the China sales strategy, engage directly with leading B2B accounts and channel partners, guide a local team, and drive business initiatives independently. We are looking for a builder and entrepreneur: ownership-driven, respected in the field, and eager to leave a lasting mark.

**Key Responsibilities**

**Key Account Management:** Build and sustain direct relationships with leading B2B accounts spanning furniture manufacturers, carpenters, construction firms, and property developers, with hands-on involvement in pricing and negotiations.

**Commercial Strategy & Execution:** Design and own the China sales strategy across the full product range, converting global ambitions into specific, measurable outcomes. Emphasis on practical delivery, not oversight alone.

**Market Development:** Identify new customer segments, introduce product lines matching Chinese design trends, and broaden reach across all wood-based panel categories, targeting double-digit turnover growth within 12 to 24 months.

**Distributor Network Development:** Audit the current distributor network, close performance gaps, reactivate dormant accounts, and grow channel partnerships across woodworking, DIY, furniture, and construction sectors.

**Reporting & Intelligence:** Deliver commercial reporting, market analysis, and competitive intelligence to regional headquarters to support product and pricing strategy.

**Team Leadership:** Evaluate the local commercial team, set clear KPIs aligned with global targets, and build a resilient, results-focused sales culture.

## Requirements

-   Native Mandarin; professional working proficiency in English
-   5 to 8 years of B2B industrial sales growth, with a verifiable record of expanding client portfolios and distributor networks
-   Bachelor's degree in Business Administration, Marketing, International Trade, Engineering, or comparable field
-   Outstanding negotiation and deal-closing ability at senior corporate level
-   Background in building materials, manufacturing, wood panels, furniture production, or related heavy industries
-   Approximately 60% travel, domestic and international
-   Entrepreneurial outlook with strong autonomy, resilience, and initiative
-   Established market credibility and seniority to earn respect from major clients, partners, and industry figures in China
-   Proven ability to independently formulate and execute commercial strategy

**Preferred Qualifications**

-   Direct experience in the wood or panel industry
-   Executive MBA or certification in Strategic Negotiations or Supply Chain Management
-   Established distributor network or deep connections in China's woodworking, DIY, or construction sectors
-   Proficiency with CRM platforms such as Salesforce; familiarity with market analytics and forecasting
-   Experience managing multi-regional sales teams or leading commercial transformation in fast-growing environments

## Benefits

**Base Salary:** RMB 800,000 to RMB 1,500,000 per annum, commensurate with experience and seniority

**Variable Bonus:** A performance-driven incentive scheme tied to turnover and growth will be applied

**Benefits:** Comprehensive benefits package included

**中国区销售总监** 工作地点：中国（驻场办公）| 职位类型：正式全职 | 出差要求：约60%

**职位概述** 在木质板材领域，中国是全球最富活力、机遇最为可观的建材市场之一。IDM Brands受其客户委托，招募中国区销售总监，全面承担自欧洲及美国生产基地出口至中国的全线产品销售职责，拓展经销商网络，并打造持久营收增长所需的市场基础。

本职位面向在中国市场拥有真正威望与影响力的商业领导者。您将塑造并落实中国区销售战略，直接对接主要B2B客户及渠道伙伴，引领本地团队高效执行，并自主推进各项业务举措。我们期待一位以主人翁精神驱动、在行业内备受尊重的建设者与创业者。

**主要职责**

-   重点客户管理：与家具制造商、木工、建筑企业及房地产开发商等主要B2B客户建立并维系直接合作关系，亲身参与定价决策与商务谈判。
-   商业战略与执行：为全线产品设计并主导中国区销售战略，将全球目标转化为具体可衡量的市场成果，强调亲力执行。
-   市场开发：锁定新客户细分，推出契合中国设计趋势的新产品系列，目标在12至24个月内实现两位数营业额增长。
-   经销商网络开发：盘查现有经销商网络，弥合绩效差距，重新激活沉睡账户，积极拓展木工、DIY、家具及建筑领域的渠道伙伴关系。
-   汇报与市场洞察：向区域总部提供商业汇报、市场分析与竞争情报。
-   团队管理：评估本地商业团队能力，设定与全球目标一致的KPI，培育结果导向的销售文化。

**任职要求**

-   普通话母语水平，具备专业英语能力
-   至少5至8年B2B工业销售增长经验，拥有可核实的客户组合扩张及经销商网络拓展业绩
-   工商管理、市场营销、国际贸易、工程或相关领域本科及以上学历
-   高级企业层面卓越的谈判与成交能力
-   建材、制造业、木质板材、家具生产或相关重工业从业背景
-   可接受约60%出差频率，涵盖国内及海外行程
-   创业心态，自主性强，韧性突出
-   具备赢得中国重要客户、合作伙伴及行业人士尊重的市场公信力与资历
-   具备独立制定并执行商业战略的能力

**优先条件**

-   木材或板材行业直接从业经验
-   EMBA学位或战略谈判、供应链管理专业认证
-   在中国木工、DIY或建筑领域拥有现成经销商网络或深厚人脉
-   熟练运用Salesforce等CRM平台及市场分析工具
-   具备管理多区域销售团队或主导商业变革的经历

**薪酬待遇**

-   基本薪资：年薪人民币800,000元至1,500,000元，依据经验与资历商定
-   绩效奖金：与营业额及业务增长挂钩的激励方案
-   福利：完善的综合福利待遇

**Equal Employment Opportunity & Non-Discrimination** IDM Brands and its clients are Equal Opportunity Employers. Qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information, marital status, social origin, political opinion, veteran status, or any other protected status.

**Diversity & Inclusion:** Both are committed to fostering a diverse and inclusive work environment where all individuals are valued. We believe diversity of backgrounds and perspectives strengthens organizations and contributes to long-term success.

**Reasonable Accommodations:** Both provide reasonable accommodations to qualified individuals with disabilities and pregnant individuals in accordance with applicable laws, engaging in an interactive process to determine effective accommodations.

**Compensation:** Where required by law, salary information is included in postings or shared during the interview process. Actual compensation depends on skills, experience, qualifications, and internal equity considerations.

**Compliance with Laws:** Both comply with all applicable national, state, provincial, and local laws governing nondiscrimination in employment, covering all terms and conditions including recruiting, hiring, promotion, termination, compensation, benefits, and training.

**Workplace Harassment:** Both expressly prohibit any form of workplace harassment based on any protected characteristic and are committed to maintaining professional, respectful, and inclusive workplaces.

**Privacy & Data Protection:** Personal data collected during recruitment is processed securely and solely for legitimate employment purposes, in accordance with applicable data protection laws.

**Pay Equity:** Both are committed to pay equity and fair compensation practices, reviewing programs periodically to ensure compliance and promote equitable pay.

**Use of AI in Recruitment:** AI tools may assist in reviewing candidate qualifications but are never used to automatically reject or make final hiring decisions. All evaluations are reviewed by qualified professionals and all employment decisions are made by humans.

**Accessibility:** Applicants requiring accommodations are encouraged to notify the relevant employer so appropriate arrangements can be made.

**Cultural Inclusion:** Both value diverse perspectives and strive to create environments where all employees feel respected, supported, and empowered.

**Work Authorization:** All candidates must be legally authorized to work in the applicable jurisdiction and may be required to provide supporting documentation.

**Veteran Status:** Both provide equal employment opportunities to veterans and comply with all applicable laws relating to veteran employment and protections.

**Genetic Information:** Neither IDM Brands nor its clients discriminate based on genetic information or request it from applicants except where permitted by law.

**Local Laws:** Both comply with all applicable local laws and ordinances regarding employment practices in the jurisdictions where they operate.

_Note: This posting may be for a position with IDM Brands or one of its clients. The specific employer will be identified during the interview process. Employment laws, compensation practices, and workplace policies may vary by employer and location_

## Apply

[Apply at Keller Executive Search](https://apply.workable.com/keller-executive-search/j/BD88828F76/apply)

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