# VP of Growth - Online Health Platform > Keller Executive Search · United States (Remote) · Full-time · Posted 2026-05-15 **Salary:** USD 180,000–220,000 **Workplace:** remote **Department:** LinkedIn ## Description **Overview** This is a high-impact operator role for a fast-scaling telemedicine company that is in the middle of a significant commercial evolution. The business is shifting from a transactional model to a subscription and retention-first model, and it needs someone who can own that transition end to end. This is not a traditional marketing or brand leadership role. Think of it as part Head of Growth, part performance operator, part unit economics lead. You will report directly to the CEO and have full ownership of CAC, LTV, funnel architecture, channel strategy, and budget allocation. **Key Responsibilities** - Own CAC, LTV, and payback period across all paid and owned channels - Define and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on Meta - Audit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 days - Own the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retention - Define ICP and targeting strategy and continuously refine based on cohort performance - Build and manage the experimentation roadmap, running rapid tests and iterating weekly - Define offer strategy including pricing, bundling, promotions, and subscription structures - Identify highest-value customer cohorts and develop monetization and retention improvements - Report on performance and unit economics to the CEO, working closely with the Controller - Coordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targets - Transition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centre ## Requirements - Proven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team oversight only direct, in-platform execution required) - Deep Google Ads expertise including fluency in auction dynamics, keyword economics, and CAC volatility - Demonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU - Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention - Financial fluency at the operator level: CAC by channel, LTV by cohort, payback period, and contribution margin - Comfort making fast decisions with imperfect data and iterating rapidly rather than over-strategising - Ability to diagnose funnel issues and begin contributing without an extended ramp-up period **Preferred Qualifications** - Background in telehealth, digital health, or direct-to-consumer healthcare - Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms - Exposure to subscription eCommerce or fintech subscription models - Experience with pricing strategy, offer bundling, and promotional architecture - Familiarity with secondary paid channels including Meta ## Benefits - Base Salary: $180,000 to $240,000 per year - Additional benefits details will be shared during the interview process **Equal Employment Opportunity and Non-Discrimination Policy** **Equal Employment Opportunity Statement:** Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status. **Commitment to Diversity:** Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. **Reasonable Accommodations:** Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations. **Compensation Information:** For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location. **Compliance with Laws:** Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. **Workplace Harassment:** Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable. **Privacy and Pay Equity:** **California Residents:** For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at [www.kellerexecutivesearch.com.](https://www.kellerexecutivesearch.com.) Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available. Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws. **State-Specific Information:** **Rhode Island:** We do not request or require salary history from applicants. Connecticut: We provide wage range information upon request or before discussing compensation. New Jersey: We do not inquire about salary history unless voluntarily disclosed. **Veteran Status:** Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process. **Genetic Information:** In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law. **Local Laws:** Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate. **Use of Artificial Intelligence in Recruitment** Keller Executive Search and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non-discrimination principles. Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location. ## Apply [Apply at Keller Executive Search](https://apply.workable.com/keller-executive-search/j/F04A469227/apply) --- Powered by [Workable](https://www.workable.com)