# CRM Specialist

> KingMakers · Lagos, Nigeria (Hybrid) · — · Posted 2026-05-19

**Workplace:** hybrid

**Department:** Marketing

## Description

KingMakers is a proudly **African** company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we've been building platforms, including **BetKing** and **SuperSportBet,** that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we're part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: **to be the home where Africa plays.**

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don't just entertain — they build connection, opportunity, and pride across the communities we serve.

**About the Role**

As a **CRM Specialist** at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.

This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.

You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

**Key Responsibilities**

-   **Retention Strategies:** Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
-   **Campaign Management:** Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base
-   **Data Analysis:** Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts
-   **Segmentation:** Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
-   **Collaboration:** Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
-   **Performance Measurement:** Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
-   **Best Practices:** Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.  
    

**In 6 months, you will:**

-   Have implemented new CRM campaigns that increase customer engagement and improve retention
-   Developed a comprehensive understanding of our customer segments
-   Established key metrics for measuring the success of CRM initiatives
-   Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives

## Requirements

-   2+ years of experience in CRM B2C, digital marketing, or a related field
-   Proven experience with CRM platforms for customer management, segmentation, and campaign automation
-   Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications
-   Strong analytical skills, able to interpret data and draw actionable insights
-   Understanding of customer segmentation and targeting strategies to optimize marketing efforts
-   Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement
-   Ability to manage multiple projects, meeting deadlines in a fast-paced environment

**Nice to Have:**

-   Industry experience in Sportsbook and/or iGaming
-   Experience with Optimove platform
-   Experience in A/B testing and marketing campaign optimization

**How you do it – Expectations for fulfilling your role:**

At KingMakers, culture isn’t just a set of words on a wall, it’s how we show up, how we work, and how we grow. That’s why we created **Our CROWNS**: six bold, clear and actionable values that guide how we make decisions, collaborate, and raise the bar for ourselves and each other.

-   **Customer First:** We build with and for our customers. Whether internal or external, we care deeply about what drives them and always strive to deliver real, meaningful value.
-   **Raise the Bar:** We take initiative, take ownership, and never settle. We’re not here to show off, we’re here to make an impact, raise standards, and push for better every time.
-   **Operate with Candor:** We build trust through openness and honesty. We speak clearly, listen actively, and make space for others to be part of the conversation. Truth with kindness, always.
-   **We Build Together:** We collaborate across teams, support one another, and leave egos aside. We succeed as a team, uplifting each other and sharing the load.
-   **No Hesitation, Never Reckless:** We move boldly and responsibly. We take smart risks, speak up, and try new things, with the courage to own the outcome and the clarity to avoid chaos.
-   **Speed & Iteration:** We act fast, learn fast, and improve fast. We cut through the noise, take action, and adapt quickly. Progress beats perfection.

## Benefits

-   Up to 25 Days Leave
-   Hybrid work
-   Daily Free Lunch
-   Pension Contribution
-   Transportation
-   13th Month
-   Health Insurance
-   Life Insurance

## Apply

[Apply at KingMakers](https://apply.workable.com/kingmakers/j/548402191C/apply)

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