# Beauty and Wellness Social Media and Content Creator

> Lago · Serbia (Remote) · Full-time · Posted 2026-05-05

**Workplace:** remote

**Department:** Marketing

## Description

**Job Title:** Social Media & Content Creator | UGC, Growth & Social Commerce (Part or Full Time)  
**Location:** Remote | Open to Part Time or Full Time  
**USD Salary:** $10-$12/hour (Negotiable based on experience)  
**Schedule:** Monday - Friday. 9AM - 5PM MST

Our partner is a clean beauty self-tanning brand (soon to be expanding into wellness) built on a simple premise: hormone-safe, skincare-first products that actually work. Founder-led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest - and they are looking for someone to join in on early growth!

This is a high-output, high-ownership role. You'll be on camera. You'll use AI tools. You'll help build a community that buys.

**Content Delivery Goals (Weekly):**

-   5 Reels
-   10 TikToks
-   Live selling on TikTok
-   2 in-feed posts (IG and Facebook)
-   3–4 Story frames per day (IG and TikTok)
-   3 Pinterest pins

**What We Need**

-   On-camera confidence - you will be a face of this brand and responsible for sales across social platforms. 
-   Hands-on experience with TikTok, Instagram, and Pinterest
-   Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
-   Genuine interest in beauty and wellness — this has to be a space you actually care about
-   Organized, reliable, able to hit weekly targets without hand-holding
-   Strong communication skills, especially working async across time zone

### Key Responsibilities

Content Strategy & Planning

-   Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
-   Own and maintain the monthly content calendar across all platforms
-   Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand

Content Creation & Execution

-   Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
-   Use AI photography and visual tools to supplement and scale content production
-   Manage the full production cycle: concept, filming, editing, posting

Social Media Management

-   Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
-   Engage with the community - comments, DMs, and building real relationships with followers

Social Commerce & Growth

-   Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
-   Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
-   Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
-   As paid social scales, be a key voice in deciding what organic content becomes an ad

Reporting

-   Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
-   Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
-   Connect content performance to sales data so we always know what's working and why

## Requirements

-   **This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential.**
-   Strong interest and familiarity with beauty and wellness products
-   Ability to align authentically with a female-focused brand
-   Ability to leverage AI for content creation and editing
-   Excellent communication and collaboration skills
-   Creative mindset with ability to generate fresh content ideas
-   Experience with TikTok, Instagram, Pinterest, and other social platforms
-   Comfortable participating in photoshoots and video production
-   Ability to organize and manage content calendars and deliverables
-   Flexible, adaptable, and growth-oriented mindset

## Benefits

-   **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.

-   **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.

-   **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates will be kindly asked to agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/1B8FFB13BC/apply)

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