# Meta Ads Specialist

> Lago · Serbia (Remote) · Full-time · Posted 2026-05-29

**Workplace:** remote

**Department:** Marketing

## Description

Role: Meta Ads Specialist  
Region: Remote / Eastern Europe  
Hours: Monday - Friday. 9AM - 5PM CST (US hours)  
USD Salary: $3,200 – $4.500/month  
  
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

### Responsibilities

**Campaign Development and Management:**

-   Develop and manage advertising campaigns using Facebook Ads Manager.
-   Manage 25+ ad accounts, ensuring optimal structure and performance.
-   Create compelling ad creatives, including copywriting and image selection.

**Performance Analysis:**

-   Analyze performance data to drive campaign improvements.
-   Present detailed campaign performance reports to clients.
-   Provide data-driven recommendations for optimizing campaign performance.

**Client Collaboration:**

-   Collaborate with clients to align campaign goals, audiences, and budgets.
-   Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
-   Boost organic content on client pages.

**Meta Pixels Implementation:**

-   Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
-   Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
-   Define and set up custom conversions to track specific user actions that align with business goals.

**Custom Audiences and Lists:**

-   Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
-   Use pixel data to create and update client lists for personalized advertising strategies.

**Staying Updated:**

-   Stay updated with Meta's advertising practices and updates.
-   Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

**Internal Collaboration:**

-   Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
-   Work closely with the creative team for ad creatives development.

## Requirements

-   3-4 years of agency experience managing 20+ accounts.

-   3-4 years of copywriting and creative ad creation.
-   3-4 years of experience with Facebook Ads Manager.
-   Comfortable in a client-facing role.

**Qualifications:**

-   3-4 years in Facebook advertising campaign management.
-   Expertise in Facebook Ads Manager and Meta Business Suite.
-   Experience with Meta Ads Manager for multiple clients.
-   Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
-   Strong project management and attention to detail.
-   Analytical skills for data-driven campaign recommendations.
-   Excellent communication skills for effective client interactions.
-   Experience in running video ads.
-   Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

**Additional Skills:**

-   Media buying, planning, and creative strategy on Meta platforms.
-   Proficiency in HubSpot or similar CRMs.
-   Knowledge of Asana or similar project management software.
-   Experience with Canva for creative development.
-   Copywriting and editing skills.

## Benefits

-   **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.

-   **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.

-   **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/1C4A2BB977/apply)

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