# Director of Paid Social (Meta Ads - Retail & E-commerce)

> Lago · Philippines (Remote) · Full-time · Posted 2026-07-01

**Workplace:** remote

**Department:** Marketing

## Description

**Job Title: Director of Paid Social** (Performance Marketing Manager, Retail & E-commerce)  
**Location:** Remote  
**Schedule:** CST (9-5 Full-Time)  
**Salary Range:** $3,000 – $6,000 USD monthly

We’re looking for a Director of Paid Social to lead execution and performance across Meta (Facebook & Instagram) ad accounts. This role is focused on hands-on management, optimization, and scaling of paid social campaigns within a performance-driven environment

**Key Responsibilities**

-   Own day-to-day management of Meta Ads accounts (Facebook & Instagram)
-   Build, launch, and optimize campaigns based on performance goals
-   Monitor budget pacing and adjust bids to maximize results
-   Manage campaign performance through learning phases and scaling efforts
-   Identify performance trends and optimize based on data insights
-   Collaborate on creative testing and iteration strategies

## Requirements

-   5+ years of experience managing paid social campaigns, primarily on Meta (Facebook & Instagram)
-   Strong hands-on experience with campaign builds, budget pacing, and bid management
-   Experience optimizing campaigns through the learning phase and scaling performance
-   Ability to manage and prioritize across multiple campaigns or accounts
-   Strong understanding of performance metrics and data-driven decision making
-   High attention to detail and ownership of campaign execution

**Nice-to-Haves**

-   Experience in DTC or e-commerce environments
-   Familiarity with creative testing and iteration strategies
-   Experience working in agency or multi-client environments
-   Exposure to performance reporting and attribution tools

## Benefits

-   Remote Work: Work from anywhere—our team is global, and we value work-life balance.
-   Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
-   Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [Lago's Confidentiality and Non-Circumvention agreement](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/3A9A9B748B/apply)

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