# Ads Buyer (Marketing Industry)

> Lago · Philippines (Remote) · Full-time · Posted 2026-05-19

**Workplace:** remote

**Department:** E-commerce

## Description

Job Title: Ads Buyer

Location: Remote (LATAM / Philippines / Eastern Europe)

Schedule: 9:00 AM - 6:00 PM Mountain Standard Time

USD Salary: $1,600 - $2,400 ($10 - $15 per hour)  

We are seeking an experienced Omnichannel Performance Marketing Specialist / Ads Buyer to plan, execute, and optimize paid media campaigns across multiple digital platforms, including Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube, Performance Max), and additional channels such as TikTok and LinkedIn.

The ideal candidate is a data-driven performance marketer with a strong creative sensibility, capable of translating business objectives into high-performing campaigns that drive measurable ROI. You will collaborate closely with marketing and creative teams to scale acquisition efforts, test audiences, optimize creatives, and improve overall campaign efficiency.

### Key Responsibilities

-   Plan, execute, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and other relevant platforms
-   Develop and implement data-driven omnichannel advertising strategies aligned with performance KPIs
-   Manage advertising budgets and continuously optimize spend allocation to maximize ROI
-   Monitor campaign performance and implement real-time optimizations based on data insights
-   Conduct structured A/B testing across creatives, audiences, placements, and messaging
-   Collaborate with creative teams to develop high-performing ad creatives (static, video, copy) using tools such as Canva and Adobe Suite
-   Track, analyze, and report campaign performance using GA4, Google Tag Manager, Meta Ads Manager, and other analytics platforms
-   Ensure accurate conversion tracking, attribution setup, and funnel performance across all channels
-   Coordinate closely with Account Managers to align campaign strategy, execution, and reporting
-   Stay current with industry trends, platform updates, and best practices in performance marketing

## Requirements

-   Minimum 3+ years of proven experience in paid media buying and performance marketing

-   Strong hands-on experience with Meta Ads Manager and Google Ads (Search, Display, YouTube, Performance Max)
-   Experience with TikTok Ads and/or LinkedIn Ads is considered a strong advantage
-   Strong understanding of omnichannel marketing and cross-platform campaign optimization
-   Proficiency in GA4, Google Tag Manager (GTM), and digital analytics tools
-   Experience in conversion tracking, pixel implementation, and funnel optimization
-   Ability to collaborate effectively with creative teams on performance-driven ad concepts
-   Strong analytical and data interpretation skills with high attention to detail
-   Excellent communication and cross-functional collaboration abilities
-   Agency experience is an advantage
-   Ideally, candidates should have at least 2 years of experience working in an omnichannel environment (Facebook, Google Search/LSA, LinkedIn, etc.) and hands-on experience with GoHighLevel (HighLevel CRM), including connecting ad accounts, setting up funnels/forms, and managing lead tracking and automation workflows

## Benefits

-   **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.

-   **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.

-   **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/3F773609FF/apply)

---
Powered by [Workable](https://www.workable.com)