# Growth Marketing Specialist | Talent Marketplace

> Lago · Serbia (Remote) · Other · Posted 2026-07-28

**Workplace:** remote

**Department:** HireLago Talent Marketplace

## Description

Build Your Career with the **HireLago Talent Marketplace!**

We're building a marketplace where exceptional professionals get discovered by exceptional companies.

Be considered for **full-time** and **part-time** remote opportunities that match your skills and experience.

When you join our Talent Network, you'll have the opportunity to be **assessed** and **vetted** by our Recruitment Team. Become a **HireLago Certified Professional**, and showcase your profile to trusted employers worldwide.

**GRAPHIC DESIGNER**

Vertical: Marketing

Location: Remote - Philippines, Eastern Europe, and Latin America

USD Salary: Negotiable based on experience

The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts, validate hypotheses, and scale what works.

**KEY RESPONSIBILITIES**

-   Develop and execute growth experiments across acquisition, activation, retention, and referral channels.
-   Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).
-   Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.
-   Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.
-   Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.
-   Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.
-   Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.
-   Build and maintain dashboards to track key growth metrics and experiment results.
-   Research and implement new growth channels, tools, and tactics.
-   Present experiment findings and growth insights to leadership with clear recommendations.

## Requirements

-   2–4 years of bookkeeping experience.
-   Proficiency in accounting software (QuickBooks, Xero, or similar).
-   Strong understanding of double-entry bookkeeping principles and financial transaction recording.
-   Experience with bank reconciliations, AP/AR, and month-end close processes.
-   High attention to detail and commitment to accuracy.
-   Strong organizational skills with the ability to manage multiple accounts or clients simultaneously.
-   Proficiency in Excel or Google Sheets for financial data management.

**NICE TO HAVE**

-   Experience with growth in a SaaS, D2C, or ecommerce environment.
-   Familiarity with product-led growth (PLG) strategies.
-   Knowledge of SQL or basic data querying for self-serve analytics.
-   Experience with landing page tools (Unbounce, Webflow, or similar).
-   Background in CRO (Conversion Rate Optimization).
-   Experience building and analyzing customer lifecycle email programs.

## Benefits

### **Why Join the HireLago Talent Marketplace?**

-   ✅ **Become a Certified Professional** through our vetting process.
-   ✅ Showcase your profile on the **HireLago Talent Marketplace**, trusted by growing startups, agencies, and established companies worldwide.
-   ✅ Gain access to exclusive remote opportunities before they're publicly advertised.
-   ✅ Get matched with roles that fit your skills, experience, schedule, and salary expectations.
-   ✅ Build long-term career opportunities through our growing global employer network.
-   ✅ **100% free** for professionals, no placement fees, subscriptions, or hidden costs.

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/8D023BACA9/apply)

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