# DSP Advertising Strategist > Lago · Serbia (Remote) · Full-time · Posted 2026-05-21 **Workplace:** remote **Department:** Luminize ## Description Job title: SPP Advertising Specialist Location: Remote / Eastern Europe Schedule: 9AM - 5PM PST (Pacific Standard Time) Salary: Negotiable based on experience The DSP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP (Demand-Side Platform) on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories. ### Key Responsibilities - Through the use of company and department practices and procedures, develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts - Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies to maximize campaign performance - Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting to meet client KPIs - Analyzes DSP reporting data including impressions, reach, frequency, DPVR, ATCR, and ROAS to generate actionable insights and client-facing performance reports - Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers to align DSP campaigns with full-funnel advertising and listing strategies - Partners with creative teams to brief and review display ad creatives, ensuring brand consistency and optimization for click-through and conversion - Conducts audience and competitive research to identify new targeting opportunities and campaign strategies that differentiate client brands - Maintains organized campaign documentation, naming conventions, and reporting templates in accordance with department standards - Discusses performance inconsistencies and proposed optimizations with managers to ensure alignment with client goals and budget constraints - Establishes and maintains collaborative relationships with internal teams across time zones to align objectives and resolve challenges efficiently - Acts as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices - Maintains or exceeds department-established performance standards and client retention benchmarks - Continues to learn and apply department Trainual subjects and Amazon advertising certification requirements according to standards - Other duties as assigned ## Requirements - Two to five (2–5) years of related experience in digital advertising or programmatic media buying, with at least one (1) year of hands-on Amazon DSP experience preferred - Strong working knowledge of Amazon DSP platform including campaign setup, audience targeting, bid management, and performance reporting - Demonstrated understanding of full-funnel advertising principles and how DSP integrates with Sponsored Ads to drive awareness, consideration, and conversion - Proficiency in analyzing advertising metrics (ROAS, DPVR, ATCR, CPM, CTR) and translating data into strategic recommendations - Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred - Advanced communication skills, both verbal and written, with the ability to articulate campaign strategy and performance to internal teams and clients - Proficiency in Microsoft Excel, Google Sheets, and data visualization or reporting tools; familiarity with Amazon Attribution and Amazon Marketing Cloud is a plus - Strong organizational skills with the ability to manage multiple campaigns and client accounts simultaneously across different time zones - Comfortable working remotely and collaborating asynchronously with US-based teams; reliable high-speed internet connection and appropriate home office setup required - Amazon Advertising certification (DSP or equivalent) preferred or willingness to obtain certification within 90 days of hire ## Benefits - **Remote Work:** Work from anywhere—our team is global, and we value work-life balance. - **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us. - **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. _As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._ ## Apply [Apply at Lago](https://apply.workable.com/lago-1/j/98CD24CE55/apply) --- Powered by [Workable](https://www.workable.com)