# DSP Advertising Strategist

> Lago · Philippines (Remote) · Full-time · Posted 2026-05-22

**Workplace:** remote

**Department:** Luminize

## Description

Job title: SPP Advertising Specialist  
Location: Remote  
Schedule: 9AM - 5PM PST (Pacific Standard Time)  
Salary: $9-$13/HR

The DSP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP (Demand-Side Platform) on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories.

### Key Responsibilities

-   Through the use of company and department practices and procedures, develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts
-   Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies to maximize campaign performance
-   Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting to meet client KPIs
-   Analyzes DSP reporting data including impressions, reach, frequency, DPVR, ATCR, and ROAS to generate actionable insights and client-facing performance reports
-   Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers to align DSP campaigns with full-funnel advertising and listing strategies
-   Partners with creative teams to brief and review display ad creatives, ensuring brand consistency and optimization for click-through and conversion
-   Conducts audience and competitive research to identify new targeting opportunities and campaign strategies that differentiate client brands
-   Maintains organized campaign documentation, naming conventions, and reporting templates in accordance with department standards
-   Discusses performance inconsistencies and proposed optimizations with managers to ensure alignment with client goals and budget constraints
-   Establishes and maintains collaborative relationships with internal teams across time zones to align objectives and resolve challenges efficiently
-   Acts as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices
-   Maintains or exceeds department-established performance standards and client retention benchmarks
-   Continues to learn and apply department Trainual subjects and Amazon advertising certification requirements according to standards
-   Other duties as assigned

## Requirements

-   Two to five (2–5) years of related experience in digital advertising or programmatic media buying, with at least one (1) year of hands-on Amazon DSP experience preferred
-   Strong working knowledge of Amazon DSP platform including campaign setup, audience targeting, bid management, and performance reporting
-   Demonstrated understanding of full-funnel advertising principles and how DSP integrates with Sponsored Ads to drive awareness, consideration, and conversion
-   Proficiency in analyzing advertising metrics (ROAS, DPVR, ATCR, CPM, CTR) and translating data into strategic recommendations
-   Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred
-   Advanced communication skills, both verbal and written, with the ability to articulate campaign strategy and performance to internal teams and clients
-   Proficiency in Microsoft Excel, Google Sheets, and data visualization or reporting tools; familiarity with Amazon Attribution and Amazon Marketing Cloud is a plus
-   Strong organizational skills with the ability to manage multiple campaigns and client accounts simultaneously across different time zones
-   Comfortable working remotely and collaborating asynchronously with US-based teams; reliable high-speed internet connection and appropriate home office setup required
-   Amazon Advertising certification (DSP or equivalent) preferred or willingness to obtain certification within 90 days of hire

## Benefits

-   **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.

-   **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.

-   **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/A7F8AEB4E2/apply)

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