# Director of Paid Search (Google Ads - Retail & E-commerce )

> Lago · Philippines (Remote) · Full-time · Posted 2026-07-01

**Workplace:** remote

**Department:** Marketing

## Description

**Job Title:** Director of Paid Search (Performance Marketing Manager, Retail & E-commerce )  
**Location:** Remote - Philippines  
**Schedule:** CST (9-5 Full-Time)  
**Salary Range:** $3,000 – $6,000 USD monthly

We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment.  

**Key Responsibilities**

-   Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
-   Build and refine account structure, campaigns, and asset groups
-   Manage keyword strategy, search queries, and negative keyword lists
-   Monitor and optimize shopping feeds and campaign performance
-   Handle bid strategy and budget pacing to hit performance goals
-   Draft ad copy and creative variations (with final approvals as needed)
-   Monitor GA4 conversions and investigate discrepancies
-   Collaborate with paid social on cross-channel insights
-   Lead paid search communication with the client (Slack, calls, reporting)
-   Participate in weekly calls and present performance updates

## Requirements

-   5+ years of hands-on Google Ads experience
-   Experience managing accounts with $100K+ monthly spend
-   Strong experience across Search, Performance Max, and Shopping campaigns
-   Solid understanding of keyword strategy, search query mining, and negative keyword management
-   Experience with bid strategies and budget pacing
-   GA4 proficiency (conversion tracking, audiences, reporting)
-   Strong written and spoken English (client-facing)
-   Experience working with US, UK, or AU clients

**Nice-to-Haves**

-   DTC / e-commerce experience (apparel or fashion preferred)
-   Experience with shopping feed optimization
-   Familiarity with Demand Gen / YouTube campaigns
-   Exposure to cross-channel collaboration (paid social, creative testing)

## Benefits

-   Remote Work: Work from anywhere—our team is global, and we value work-life balance.
-   Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
-   Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago's Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

## Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/E7039192C0/apply)

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