# Business Development Manager, International Ecommerce & Trade

> Lifely · Malaysia (Remote) · Full-time · Posted 2026-09-25

**Salary:** unknown currency 72,000–96,000

**Workplace:** remote

## Description

**About Lifely**

Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Product, brand, ecommerce, supply, operations, and customer experience work closely together.

**About the role**

Reporting to the Chief Operating Officer, this role combines commercial strategy, hands-on execution, and managerial ownership. You will identify, validate, launch, and scale ecommerce, B2B, and trade routes across Australia, the United States, Asia, and Southeast Asia.

This is not a telemarketing or lead-generation role. You must move opportunities from business case through negotiation, launch, and measurable revenue.

**What you will own**

-   Build the international growth plan across priority countries, customer segments, and commercial channels.
-   Develop B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
-   Own opportunities end to end: research, targeted origination, business case, negotiation, pilot, launch, and revenue conversion.
-   Create commercial cases covering demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
-   Lead proposals, negotiations, pilot agreements, and internal decision papers.
-   Lead cross-functional execution with Ecommerce, Marketing, Product, Supply, Finance, and Operations.
-   Set priorities and hold internal owners, agencies, partners, and future team members accountable for delivery.
-   Build reliable pipeline, revenue, and margin forecasts with clear stages, decision gates, and ownership.
-   Report transparently on assumptions, blockers, risks, performance, and what must change.

**What success looks like**

-   Within 90 days, a focused country and channel plan, qualified B2B and trade pipeline, and transparent reporting rhythm are operating.
-   Within six months, priority opportunities have converted into signed pilots or commercial agreements, with at least one route generating revenue.
-   Within 12 months, at least one new market or channel produces repeatable revenue and measurable gross margin.
-   Commercial decisions are faster because the economics, risks, next actions, and accountable owners are visible.

## Requirements

**Must-haves**

-   Five or more years in business development, commercial growth, partnerships, trade, channel development, or market expansion.
-   Proven B2B or trade results, including deals you personally progressed through negotiation to revenue.
-   Experience scaling ecommerce or consumer products across more than one country.
-   Experience launching or expanding a market, sales channel, distributor, retailer, marketplace, or trade partnership.
-   Ability to build commercial cases covering revenue, margin, cost, risk, and operational feasibility.
-   Strong negotiation, proposal writing, stakeholder management, and executive communication.
-   Hands-on experience with CRM or pipeline systems, including building reliable pipeline processes and forecasts.
-   Hands-on experience using spreadsheets for commercial planning.
-   Practical understanding of how cross-border operations affect commercial decisions, including duties, taxes, landed costs, compliance requirements, logistics, warehousing, inventory, fulfilment, returns, pricing, margin, forecasts, and launch plans.
-   Clear, direct, transparent communication with strong working English.
-   Reliable Australian business-hour overlap from the Philippines.

**Strong pluses**

-   Experience across Australia, the United States, Asia, or Southeast Asia.
-   Furniture, home, consumer goods, retail, wholesale, property, distribution, marketplace, or trade-channel experience.
-   Understanding of Shopify economics and their impact on pricing, margin, and commercial decisions.
-   Practical use of AI for research, commercial modelling, proposals, and workflow improvement.

## Apply

[Apply at Lifely](https://apply.workable.com/lifely/j/5C3D12C578/apply)

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