# Brand Manager - ( Subsidiary: Cookievore )

> Linah Group · El Sheikh Zayed City, Egypt · Full-time · Posted 2026-07-22

**Workplace:** on_site

**Department:** Commercial

## Description

**Brand Strategy & Development**

-   Develop and implement comprehensive brand strategies aligned with the company's business objectives.
-   Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.
-   Ensure consistent brand messaging, tone of voice, and visual identity.

**Marketing Campaign Management**

-   Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.
-   Coordinate promotional activities, product launches, and seasonal campaigns.
-   Monitor campaign performance and optimize marketing activities to maximize ROI.

**Market Research & Consumer Insights**

-   Analyze market trends, customer behavior, and competitor activities.
-   Identify opportunities for innovation and brand growth.
-   Translate customer insights into actionable marketing strategies and product positioning.

**Brand Assets & Cross-Functional Coordination**

-   Oversee the development of packaging, marketing materials, and brand visuals.
-   Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.
-   Support new product launches through effective branding and communication strategies.

**Performance & Continuous Improvement**

-   Monitor brand performance using relevant KPIs and market data.
-   Measure campaign effectiveness and recommend improvements.
-   Stay updated with industry trends, digital marketing developments, and consumer preferences.
-   Continuously identify opportunities to strengthen brand equity and customer engagement.

## Requirements

**Education**

-   Bachelor's degree in Marketing, Business Administration, or a related field.

**Experience**

-   3-5 years of experience in Brand Management, Marketing, or Consumer Marketing.
-   FMCG industry experience is mandatory.
-   Experience managing integrated marketing campaigns and product launches is highly preferred.

**Technical Knowledge**

-   Strong understanding of brand management principles and consumer marketing.
-   Experience with digital marketing platforms and social media marketing.
-   Knowledge of market research techniques and performance analytics.
-   Proficiency in Microsoft Office and marketing analytics tools.
-   Familiarity with graphic design workflows and creative development processes is an advantage.

**Competencies**

-   Strategic thinking and business acumen
-   Creativity and innovation
-   Strong analytical and problem-solving skills
-   Excellent communication and storytelling abilities
-   Project management and organizational skills
-   Cross-functional collaboration and stakeholder management
-   Results-oriented mindset with attention to detail
-   Ability to work in a fast-paced FMCG environment
-   Leadership, initiative, and decision-making skills

## Apply

[Apply at Linah Group](https://apply.workable.com/linah-group/j/BC5CA449F0/apply)

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