# E-commerce Marketing Manager - Malaysia Based

> Living in a Bubble · Malaysia (Remote) · Full-time · Posted 2026-06-09

**Workplace:** remote

## Description

**Living in a Bubble** is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in **Australia, the USA, Canada, and Germany**, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an **E-Commerce Marketing Manager** to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance **performance-driven execution** with **long-term brand building**. You will manage a **full-time marketing team of at least three specialists** across acquisition, creative, and retention.

### **Key Responsibilities**

**Performance Marketing**

-   Lead and optimize paid campaigns across **Meta, Google, TikTok**, and other emerging platforms
-   Scale profitable acquisition and retargeting funnels (US & AU focus).
-   Manage full-funnel performance with weekly KPI reporting.

**Brand & Growth Strategy**

-   Define and execute strategies that increase **brand awareness, community engagement, and brand search volume**.
-   Champion our brand voice within the vanlife and adventure community.

**Data & Analytics**

-   Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
-   Use **GA4, Shopify Analytics**, and attribution tools to inform decisions and forecast results.

**Creative Direction**

-   Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.

**Customer Journey Optimization**

-   Improve conversion funnels from acquisition to retention.
-   Partner with CX and product to elevate the on-site shopping experience.

**Budget Ownership**

-   Manage and allocate marketing budgets for maximum efficiency and return.

**Cross-Functional Collaboration**

-   Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

### **Success Metrics (KPIs)**

You will be measured on:

-   **Revenue Growth** — contribution to topline sales across all channels
-   **Blended ROAS** — efficiency of overall paid media performance
-   **MER (Marketing Efficiency Ratio)** — total marketing spend vs total revenue
-   **Brand Search Volume** — growth in branded, non-branded, and category-level search demand

## Requirements

-   **4+ years** as a Marketing Manager (or above) in a **DTC e-commerce** environment
-   **Hands-on Shopify experience** (required)
-   **Experience managing a team** of at least 3 members
-   **Direct experience marketing to the US market** (AU experience is a bonus)
-   **Proven ability to scale Meta and Google campaigns profitably**
-   **Strong analytical and data interpretation skills**
-   **Comfortable with creative strategy, funnel optimization, and rapid experimentation**
-   **Excellent communication and project leadership skills**
-   **Passion for adventure, travel, or the outdoors is a big plus**

## Benefits

-   Competitive compensation package
-   Annual leave + sick leave + biannual performance bonus
-   Direct ownership of marketing strategy and creative direction
-   Join a fast-growing global brand in a booming outdoor category
-   Work with a passionate international team and help shape the future of vanlife gear

## Apply

[Apply at Living in a Bubble](https://apply.workable.com/living-in-a-bubble/j/3F9AE7F912/apply)

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