# Senior Paid Media Specialist

> LMG Staffing Solutions · Medellín, Colombia (Remote) · — · Posted 2026-05-05

**Workplace:** remote

## Description

**About the Opportunity**  
LMG Staffing Solutions is partnering with a high-growth, design-driven digital marketing agency to identify a Senior Paid Media Specialist. This is a fully remote opportunity supporting a collaborative, performance-focused team working with ambitious clients across multiple industries.

This role is ideal for a strategic and hands-on paid media expert who understands how campaigns drive real business outcomes—not just traffic. You’ll have ownership over performance, budgets, and execution across multiple channels.

**What You’ll Do**

**Account Ownership & Execution**

-   Manage a portfolio of paid media accounts end-to-end
-   Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms
-   Oversee budgets and ensure performance, efficiency, and scalability
-   Maintain clean campaign structures and testing frameworks
-   Own performance outcomes and reporting accuracy

**Tracking & Measurement**

-   Implement and validate tracking using GA4 and Google Tag Manager
-   Build and manage tags, triggers, and variables
-   Ensure alignment between platform data and analytics tools
-   Troubleshoot tracking and data discrepancies

**Strategy & Optimization**

-   Align paid media strategies with business goals and KPIs
-   Translate data into actionable insights and recommendations
-   Develop testing roadmaps across audiences, creatives, and bidding strategies
-   Support forecasting and budget planning

**Collaboration & Leadership**

-   Act as a senior resource for campaign QA and troubleshooting
-   Partner with cross-functional teams (creative, strategy, analytics)
-   Support and mentor junior team members
-   Contribute to process improvements and best practices

## Requirements

**What We’re Looking For**

-   5–7+ years of paid media experience (agency experience preferred)
-   Strong expertise in Google Ads and Meta (required)
-   Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus
-   Advanced experience with GA4 and Google Tag Manager
-   Strong understanding of attribution, tracking, and performance measurement
-   High attention to detail with strong analytical skills
-   Ability to communicate insights clearly and effectively

## Benefits

**Why This Role**

-   Fully remote (Colombia-based candidates)
-   Work with a high-performing, collaborative team
-   Opportunity to own strategy and drive measurable impact
-   Exposure to diverse clients and advanced paid media strategies

If you're a data-driven marketer who thrives in a fast-paced, performance-focused environment, we’d love to connect.

## Apply

[Apply at LMG Staffing Solutions](https://apply.workable.com/lmg-staffing-solutions/j/F4A49C7BDF/apply)

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