# Brand Manager

> LUXASIA · Bangkok, Thailand (Hybrid) · Full-time · Posted 2025-12-24

**Workplace:** hybrid

**Department:** Sales & Marketing

## Description

PRIMARY OBJECTIVE: 

-   To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets. 

-   Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier). 

-   Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier). 

SPECIFIC ACCOUNTABILITIES: 

NUMERICAL OBJECTIVE: 

-   Achievement and accountability for individual brand targets – up to profit contribution level for each brand. 

-   Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Manage the brand marketing budget, ensuring efficient allocation of resources. 

-   Monitor expenses and ensure all activities are cost-effective and within budget. 

-   Track and analyze the performance of marketing campaigns and initiatives. 

-   Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed. 

MARKETING: 

-   Develop brand specific marketing calendar. 

-   Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events. 

-   Develop and provide marketing collaterals (i.e. POS displays etc). 

-   Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc. 

-   Devise customer retention programs and CRM brand-specific activities to drive brand sales. 

-   Accountability and tracking for the brands’ Advertising & Promotional Expenditure. 

INVENTORY: 

-   Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.  

-   Stock forecasting on new and existing products (including GWPs) of brand responsible. 

-   Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels. 

DISTRIBUTION: 

-   Work with sales team to provide support to garner entry into alternative distribution channels. 

DIVISION MANAGEMENT: 

-   Provide leadership, guidance and direction for team members towards building and strengthening internal department structure. 

OTHERS: 

-   Able to react to change productively and handle other essential tasks as assigned. 

-   To have a strong and good working relationship with the principals. 

-   To have a strong and good working relationship local internal team and regional team.

## Requirements

-   Marketing or Sales experience in beauty industry will be an added advantage 

-   Strong presentation and communication skills 

-   Marketing type, initiative, dynamic, highly committed and result-oriented. 

-   Experience in marketing budget planning and P&L analytical 

-   Pleasant and Mature personality, well organized and hard working style. 

-   Good at problem solving, quick to respond and able to work outside when needs. 

-   Excellent, proven interpersonal, verbal and written communications skills. 

-   Excellent computer literacy in MS-Office (Word, Excel, Power Point). 

-   Fluent in both English and Thai. 

-   Bachelor’s degree or higher in Marketing, or related field 

-   Marketing principle 

-   Brand Management

## Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims

## Apply

[Apply at LUXASIA](https://apply.workable.com/luxasia/j/0E17A0E132/apply)

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