# Assistant Brand Manager

> LUXASIA · Sydney, Australia (Hybrid) · Full-time · Posted 2026-09-09

**Salary:** AUD 70,000–90,000

**Workplace:** hybrid

**Department:** Sales & Marketing

## Description

**Overall Role Purpose:**

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

**Key Roles & Responsibilities:**

**1\. Marketing Planning & Calendar Management**

-   Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
-   Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
-   Coordinate timelines, deliverables, and asset requirements across campaigns and launches
-   Support budget tracking and allocation across campaigns and activities

**2\. Campaign Execution & Delivery**

-   Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
-   Coordinate end-to-end campaign rollout across retail and e-commerce channels
-   Ensure all marketing materials adhere to brand guidelines and retailer specifications
-   Work with agencies and internal teams to deliver campaigns on time and to a high standard

**3\. Retail & Trade Marketing Execution**

-   Support the planning and execution of in-store activations, merchandising, and trade promotions
-   Align activities with retailer calendars, exclusives, and promotional windows
-   Coordinate POSM, sampling, and in-store visibility to maximize impact
-   Partner closely with Sales and Retail teams to ensure smooth in-store execution  
      
    

**Digital & Consumer Engagement**

-   Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
-   Coordinate content rollout based on global assets and local adaptation needs
-   Support CRM initiatives including database growth and retention campaigns
-   Monitor campaign performance and provide input for optimization

**5\. Performance Tracking & Reporting**

-   Track sales performance and campaign effectiveness against targets
-   Prepare regular reports covering sales updates, campaign results, and competitor activity
-   Provide inputs into forecasting and demand planning based on marketing activities
-   Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

**6\. Stakeholder Coordination**

-   Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
-   Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
-   Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
-   Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)  
      
    

**7\. New Launches & Brand Support**

-   Support the planning and execution of new product and brand launches across ANZ
-   Coordinate launch timelines, assets, and retailer requirements
-   Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

## Requirements

**Key Qualifications & Requirements:**

·        Bachelor’s Degree in Marketing, Business, or related field

·        Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles

·        Experience in beauty, FMCG, or retail environment preferred

·        Familiarity with ANZ retail landscape is advantageous

·        Exposure to digital marketing and campaign execution preferred

**Skills & Competencies**

**1\. Planning & Organization**

-   Strong ability to manage timelines, calendars, and multiple deliverables
-   Detail-oriented with structured planning and coordination skills

**2\. Execution Excellence**

-   Ability to deliver high-quality work with strong attention to detail
-   Capable of managing multiple campaigns simultaneously

**3\. Commercial Awareness**

-   Basic understanding of retail drivers, promotions, and sales performance
-   Ability to interpret data and support planning decisions

**4\. Communication & Collaboration**

-   Strong interpersonal and communication skills
-   Able to coordinate effectively across internal teams and external partners

**5\. Adaptability & Agility**

-   Comfortable working in a fast-paced retail and omni-channel environment
-   Able to adjust plans and priorities as needed

**6\. Proactive & Ownership Mindset**

-   Takes initiative and ownership of responsibilities
-   Solutions-oriented with a willingness to learn and improve

## Benefits

-   Complimentary goods
-   Exposure to multiple brands
-   Diverse team

## Apply

[Apply at LUXASIA](https://apply.workable.com/luxasia/j/6AB73BA21D/apply)

---
Powered by [Workable](https://www.workable.com)