# Counter Operations Leader > LUXASIA · Kuala Lumpur, Malaysia (Hybrid) · Full-time · Posted 2026-07-22 **Salary:** 5,000–5,000 **Workplace:** hybrid **Department:** Sales & Marketing ## Description LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now. **Why Join Us?** At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? **Position Purpose:** This role is key in ensuring smooth counter operations, system accuracy, and cross-functional coordination within regional (ASEAN) operations. As a Counter Operations Leader, the person will oversee daily counter operations, manage system integrity (C2, SDC, Magic Ring/Magic Scan), and support front-line execution to drive operational excellence and compliance with brand standards. Skills: Strong analytical & reporting skills, system/data literacy, people leadership, process improvement mindset. **What we want you to do...** - **Operational Reporting & Analysis** \- Analyse performance data (sales, new users, utilization) regularly. \- Provide summaries, action plans, and follow-ups based on results. - **System Management & Support** \- Support system upgrades and UAT testing. \- Ensure data systems (e.g., inventory, sample tracking) are accurate and up to date. \- Manage user access privileges with strict controls. - **Front-line Operations & Readiness** \- Ensure counter readiness (connectivity, testers, materials). \- Coach and support team for consistency and discipline. \- Conduct regular online counter reviews and monitoring, as physical visits will not be feasible due to the role being based in Malaysia. - **Maintenance & Fixed Assets** \- Track and maintain operational assets (tools, devices). \- Ensure opening, closing, or new units/counters are set up properly (email, product codes, user access). \- Troubleshoot and manage technical support issues. - **Quality, Compliance & Brand Standards** \- Enforce operational standards according to company and regulatory requirements. \- Maintain quality assurance and brand standards. \- Develop processes, SOPs, and ensure they are followed. - **Promotions, ZFD, Events, etc.** \- Manage logistics, materials, testers, and sampling as per campaigns or events. \- Ensure readiness and smooth execution at events and pop-ups. \- Oversee Free Goods management, including analysis, allocation, and reporting, to ensure effective tracking and utilization. ## Requirements - Bachelor's degree in Business Administration, Retail Management, Operations Management, Supply Chain, or a related field. - Minimum 4–6 years of experience in retail operations, counter operations, sales operations, or a similar operational support role, preferably within the beauty, luxury retail, FMCG, or consumer goods industry. - Experience leading or supervising operational teams and managing cross-functional stakeholders across multiple markets is an advantage. - Strong analytical skills with the ability to interpret operational and sales data, identify trends, and provide actionable recommendations. - Strong system and data management capabilities, with experience supporting system implementation, User Acceptance Testing (UAT), and maintaining data accuracy. - Excellent project coordination and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. - Knowledge of retail operations, inventory management, fixed asset management, and operational processes. - Demonstrated leadership, coaching, and people development skills to drive operational excellence and consistency. - Detail-oriented with a continuous improvement mindset and a strong commitment to operational excellence. ## Benefits **We promise to offer you:** - An open and massively friendly work environment full of ambitious and skilled people who love what they do and do what they love - Lots of challenges, fast-pace, opportunities to develop yourself and fun times - Committed executive team to support your best performance Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence? If so, you are the one we are looking for. JOIN US and let’s grow together. To explore other careers opportunities, visit our careers page @ [https://www.luxasia.com/careers/](https://www.luxasia.com/careers/) If you have a question for us, please drop us an email [here.](https://www.luxasia.com/contact/) We regret to inform you that only shortlisted candidates will be contacted. Thank you. **Recruitment Privacy Notice** By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice \[[https://www.luxasia.com/recruitment-privacy-notice/\]](https://www.luxasia.com/recruitment-privacy-notice/%5D) and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. **Note to staffing agencies** Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding. 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