# REMOTE: Ad Operations Specialist (Meta Ads) #34985

> Manila Recruitment · Philippines (Remote) · Full-time · Posted 2026-04-06

**Workplace:** remote

**Department:** ETE - Joseph V

## Description

**Company Profile:**

Our client is a U.S.-based group of affiliated companies operating at the intersection of legal technology and mass tort litigation. The organization includes a legal technology platform that automates medical record retrieval and case qualification for law firms, a Washington, D.C.–based mass tort litigation firm, and related holding entities. It is a lean, high-growth environment where each team member plays a significant and impactful role.

**Overall purpose and responsibilities of the role:**

The ideal candidate is a hands-on Meta Ads professional with experience managing end-to-end campaigns across Facebook and Instagram. They excel in campaign setup, audience targeting, budget management, optimization, tracking, and reporting, with a focus on driving qualified lead volume at target cost-per-acquisition. Strong skills in Meta Pixel, Conversions API, UTM parameters, and performance analysis are required. This role requires someone detail-oriented, adaptable, and able to collaborate with creative and campaign teams while working autonomously on day-to-day execution under the guidance of a campaign manager

Must-have Skills / Qualification:

-   3 – 5  years Hands-on experience managing Meta (Facebook/Instagram) ad campaigns, ideally focused on lead generation
-   Familiarity with tracking tools such as Meta Pixel, Conversions API (CAPI), and Google Tag Manager (GTM)
-   Understanding of campaign structure, audience segmentation, bid strategies, and budget optimization
-   Ability to manage multiple campaigns across different accounts or brands
-   Comfortable building reports and pulling insights from Ads Manager, Google Analytics, or similar tools
-   Clear written and verbal communication in English

**Nice-to-Have Qualifications**

-   Demonstrated experience with lead generation campaigns, ideally in legal, insurance, healthcare, or other high-intent verticals
-   Experience with programmatic platforms (The Trade Desk, DV360, or similar)
-   Familiarity with server-side tagging concepts
-   Exposure to app install or app event campaigns on Meta
-   Experience with other paid social platforms (Google Ads, TikTok Ads, etc.)
-   Experience in law firms, legal marketing agencies, or legal lead generation
-   Familiarity with CRM and intake systems (e.g., Salesforce, HubSpot, or legal-specific CRMs like Filevine, Litify)
-   Meta Blueprint or similar certification

**Responsibilities:**

-   Build, launch, and manage Meta ad campaigns across Facebook and Instagram, including lead form ads, conversion campaigns, and traffic campaigns
-   Execute audience targeting strategies: custom audiences, lookalike audiences, interest/behavior-based targeting, and exclusion lists
-   Manage daily budgets, bid strategies, and pacing to meet cost-per-lead (CPL) and cost-per-acquisition (CPA) targets
-   Conduct A/B and multivariate testing on creative, copy, audiences, and placements

**Tracking & Measurement**

-   Implement and maintain Meta Pixel, Conversions API (CAPI), and event tracking across landing pages and lead funnels
-   Set up and manage UTM parameters, custom conversions, and standard/custom events in Meta Events Manager
-   Troubleshoot tracking discrepancies between Meta Ads Manager, Google Analytics, and CRM/intake systems
-   Ensure accurate attribution of leads from ad click through to case qualification
-   Monitor campaign performance and make real-time adjustments to improve delivery and efficiency

**Reporting & Analysis**

-   Produce weekly and monthly campaign performance reports with actionable insights
-   Track and report on key metrics: CPL, CPA, CTR, conversion rate, ROAS, lead quality scores
-   Identify trends, anomalies, and optimization opportunities from campaign data
-   Provide clear recommendations supported by data

**Operational & Collaborative**

-   Collaborate with creative teams on ad asset requirements, specs, and performance feedback
-   Maintain organized campaign naming conventions, folder structures, and documentation
-   Stay current on Meta platform changes, policy updates, and best practices

Location: Work from home

Employment: Full-time Employment

Client Direct Hiring

Nightshift

## Apply

[Apply at Manila Recruitment](https://apply.workable.com/manilarecruitment/j/0083360398/apply)

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