# Paid Media Lead (Alabang) - #35103

> Manila Recruitment · Alabang, Philippines · Full-time · Posted 2026-06-02

**Workplace:** on_site

**Department:** IT - Ian G

## Description

Paid Acquisition Strategy

-   Develop and execute paid media strategies across:

-   Meta
-   Google
-   YouTube
-   TikTok
-   programmatic
-   display
-   affiliate-supported media buys

-   Optimize acquisition funnels and paid media efficiency.

Budget & Performance Management

-   Manage large-scale media budgets and pacing.
-   Monitor:

-   CAC
-   ROAS
-   Conversion rates
-   player quality
-   Retention contribution

-   Continuously optimize campaign economics.

Creative Testing & Optimization

-   Coordinate closely with creative and growth teams.
-   Execute creative testing frameworks and performance iteration cycles.
-   Analyze ad fatigue, creative performance, and audience behaviour.

Attribution & Analytics Coordination

-   Partner with analytics teams on attribution modelling and reporting.
-   Interpret platform data and identify optimization opportunities.

Agency & Platform Management

-   Manage media agencies, platform representatives, and advertising vendors.
-   Ensure compliance with platform and regulatory advertising policies.

## Requirements

-   5–10+ years in paid media, digital acquisition, performance marketing, or media buying.
-   3 years of people management experience.
-   Experience in gaming, fintech, e-commerce, high-scale consumer platforms, or leading media agencies preferred.
-   Proven track record managing significant digital media budgets.
-   Strong platform expertise and analytical capability.

## Apply

[Apply at Manila Recruitment](https://apply.workable.com/manilarecruitment/j/2A4B10DBDD/apply)

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