# Growth & Marketing Lead

> Marathon Talent · Mexico City, Mexico · Full-time · Posted 2026-08-14

**Workplace:** on_site

**Department:** Standard economics

## Description

Own user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.

**Responsabilidades:**

-   Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV
-   Referral program, influencer campaigns, and organic growth loops
-   Community channels: Facebook groups, WhatsApp, activations
-   Attribution and measurement (Branch.io, ad platforms, internal data)
-   Campaign execution: bilingual copy, landing pages, push campaigns

## Requirements

-   Proven experience growing a consumer product in Mexico
-   Hands-on paid marketing: managed real budgets, can show results
-   Strong analytical skills: cohorts, CAC, activation, retention
-   Able to execute directly, not just manage agencies
-   Heavy AI tooling user
-   Fluent Spanish and English
-   Mexico City preferred

## Apply

[Apply at Marathon Talent](https://apply.workable.com/marathon-talent/j/C1919A9AAA/apply)

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