# Agency Lead, GTM

> Measured · Austin, United States (Remote) · Full-time · Posted 2026-06-04

**Workplace:** remote

**Department:** Sales

## Description

### About Measured 

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

### **About the Job**

As an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including:

●   Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap).

●   Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients.

●   Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth.

### Key Responsibilities

●   Achieve monthly and quarterly partner-sourced pipeline generation goals.

●   “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind.

●   Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities.

●   Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies.

●   Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients.

●   Accurate pipeline forecasting and reporting on partner-sourced opportunities.

●   Feedback loop to Sales, CS, Marketing and Product.

●   Build expertise on Measured products and services.

●   Operate in service of Measured company mission/OKRs.  

### Ideal Experience

●   7+ years’ experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue.

●   Established relationships across media platforms, agencies, and/or consulting firm strongly preferred.

●   Motivated self-starter with a strong desire for progress.

●   Strong technical aptitude.

●   Successful record as part of a high growth company.

●   Strong communication, presentation, and consultative relationship-building skills.

●   Comfortable serving as an SME and evangelist to external commercial teams.

●   Independent decision maker. Can take calculated risks and deal with ambiguity.

-   Team player. Acts to best serve team goal and company mission
-   Minimum BA/BS or equivalent
-   Takes initiative to improve and try new things
-   Comfortable with rapid change 
-   Values diversity and integrity

## Requirements

### **Must-Have Qualifications**

1\. **7+ years in partnerships, channel sales, or BD** — with a _proven track record of generating pipeline or revenue_ (not just managing accounts).

2\. **Existing relationships across media agencies, platforms, or consulting firms** — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners.

3\. **Partner pipeline generation experience** — candidates should be able to speak to specific pipeline targets they've owned and hit.

4\. **Ecosystem evangelism / enablement** — experience equipping partner sellers or consultants to refer/position a product (not just selling directly).

5\. **"Walk the halls" relationship style** — high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management).

6\. **Pipeline forecasting and CRM discipline** — accurate reporting on partner-sourced opportunities.

7\. **Marketing measurement or ad tech fluency** — familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time.

8\. **Full-funnel media ecosystem literacy** — understanding of how agencies, platforms, and brands interact commercially.

9\. **Remote discipline with NYC or West Coast proximity** — for in-person partner engagement in key markets.

10\. **Cross-functional feedback loop experience** — comfort channeling partner insights back to Sales, CS, Marketing, and Product.

## Benefits

### Perks

-   100% Remote
-   Competitive Total Rewards and flexible paid time off
-   Opportunities to give back through Measured for Good
-   Engaged, diverse, and curious culture
-   Award-winning technology powered by an agile, collaborative team

## Apply

[Apply at Measured](https://apply.workable.com/measured/j/1059063F13/apply)

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