# Digital Marketing Specialist (BIL)

> Berry Virtual | MedVirtual | AI Virtual · Mexico (Remote) · Full-time · Posted 2026-10-23

**Salary:** USD 7–8

**Workplace:** remote

**Department:** Berry Virtual

## Description

We are seeking a skilled and creative **Digital Marketing Specialist** to support digital marketing efforts, especially in the legal or professional services industry. The ideal candidate is experienced in content creation, campaign management, and marketing tools.

**Key Responsibilities:**

Strategy:

-   Analyze client websites, traffic, ad accounts, and competitors
-   Build digital marketing strategies that fit each client's budget and goals
-   Recommend channel mix, messaging direction, and KPIs
-   Adjust strategies based on performance data

Web Build:

-   Build and edit pages on WordPress and Squarespace
-   Follow established design systems and brand guidelines
-   Adjust design systems when new content requires it
-   Keep page structure, hierarchy, and on-page SEO clean

SEO:

-   Run keyword research and competitive analysis
-   Write and implement white-hat SEO (titles, meta, headings, internal linking, schema)
-   Plan and author content based on search intent and ranking opportunity
-   Run regular technical SEO checks and fix what is broken
-   Track rankings, traffic, and conversions and report on what changed

SEM:

-   Build and launch paid search campaigns (Google Ads, Microsoft Ads)
-   Write ad copy, build ad groups, set up conversion tracking
-   Manage spend against the client's specified budget
-   Run regular optimization reviews: bids, keywords, negatives, ad copy, landing pages
-   Report on cost per lead, ROAS, and other agreed metrics

## Requirements

-   2+ years running SEO and SEM for real businesses (agency or direct)
-   Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi, or similar)
-   Hands-on Squarespace or similar website building solution experience
-   Strong copywriting for web pages, ads, and meta content
-   Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better)
-   Google Search Console, Bing Webmaster Tools
-   Working knowledge of HTML structure
-   Comfort with one or more SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)
-   Clear written English for client-facing work

**Nice to Have:**

-   LinkedIn Ads experience
-   Meta Ads experience
-   Microsoft Ads experience
-   Email marketing platforms (Mailchimp, Klaviyo, Constant Contact)
-   Local SEO and Google Business Profile management
-   Conversion rate optimization experience
-   Basic graphic editing (Figma, Canva, Photoshop)

  
**System and Work Setup Requirements:**

-   A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
-   Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
-   Headset/earphone with noise cancellation and webcam at 720p or higher resolution
-   A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

## Benefits

-   Permanent remote work setup
-   Competitive starting rate paid in USD
-   Internet Allowance
-   HMO insurance (PH)
-   Retirement Fund
-   Paid US holidays
-   Paid Vacation and Sick Leaves

## Apply

[Apply at Berry Virtual | MedVirtual | AI Virtual](https://apply.workable.com/medvirtual/j/35336E1046/apply)

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