# Account Executive - API Sales

> MerchantSpring · Kuala Lumpur, Malaysia (Hybrid) · Full-time · Posted 2026-08-05

**Workplace:** hybrid

**Department:** Sales

## Description

MerchantSpring is launching a new commercial division focused on its API offering, and we're hiring our first Account Executive to own it. You'll be the commercial owner for API opportunities: prospecting accounts, running the full sales cycle, and closing new business. Because you're selling a technical product to technical buyers, you'll also lead discovery, scope solutions, and run demos.

The job is to win deals, not to sit in a pre-sales or engineering seat. This is a quota-carrying sales role, so you'll own the numbers, not support someone who does.

Working closely with leadership, product, engineering, and customer-facing teams, you'll turn API demand into a repeatable sales funnel. Along the way you'll land our early customers, refine the go-to-market approach, and build the internal playbook. As the business grows, there are clear pathways into leadership, mentoring future hires and shaping the operating model for the team.

## Requirements

### **What the role looks like day to day**

Identifying relevant leads, opening the conversation, understanding the client's use case, shaping the end solution, and — above all — closing the deal. This is ideal for someone who loves combining technical problem-solving with actively driving revenue, rather than a traditional pre-sales or engineering role. You carry a quota and you own the outcome.

Your responsibilities are to:

-   Own API opportunities end-to-end, from prospecting through close, against a quota.
-   Generate your own pipeline through research, direct outreach, partner mapping, and prospecting.
-   Identify and prospect accounts where MerchantSpring's API offers clear commercial value.
-   Lead discovery calls to understand customer workflows, technical requirements, and business objectives.
-   Run demos and articulate MerchantSpring's API capabilities, use cases, constraints, and implementation paths in a way that moves deals forward.
-   Shape solution designs that connect customer needs to practical API usage — in service of closing.
-   Engage commercial, product, data, and engineering stakeholders throughout the sales process.
-   Build the repeatable sales funnel, SOPs, and sales assets (FAQs, solution notes, demo flows, playbooks) for the Commercial API division.
-   Work with product and engineering to validate feasibility and feed market signal back into the roadmap.
-   Support future team growth as the function scales.

### **What we're looking for**

-   A track record of carrying and hitting an individual sales quota, or otherwise directly owning revenue outcomes. This is the core of the role.
-   Experience selling, scoping, or closing technical or developer-facing products — APIs, data platforms, SaaS integrations, analytics tools, or e-commerce technology.
-   A strong working grasp of APIs, integrations, data flows, authentication, and technical discovery — enough to be credible with technical buyers and translate a use case into a clear commercial path.
-   Comfortable running the full cycle solo: prospecting, discovery, demo, proposal, close.
-   Strong communicator with both technical stakeholders and commercial decision-makers, and strong written/documentation habits.
-   A self-starter who thrives in ambiguity and enjoys building process from the ground up — hungry to learn and led by curiosity to ask sharp questions.

_Note: this is a sales position, not a pre-sales, solutions engineering, or technical account management role. If you've been an SE or consultant and are looking to move into a quota-carrying seat, tell us how you've influenced or owned revenue._

## Benefits

### **What's on offer**

-   Competitive base plus uncapped performance-based commission.
-   Scale the Commercial API division from the ground up and own the revenue number.
-   Shape the go-to-market strategy for MerchantSpring's API product.
-   A clear pathway into leadership as the division scales.
-   Join an international team with clients across the Americas, Europe, and APAC.
-   Hybrid working from a modern co-working space in our Kuala Lumpur office.
-   Opportunities for global travel.

## Apply

[Apply at MerchantSpring](https://apply.workable.com/merchant-spring/j/22A1240BA9/apply)

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