# Founding Head of Marketing

> Mind Friend · Georgia (Remote) · — · Posted 2026-09-05

**Workplace:** remote

## Description

About MindFriend:

MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals.

The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence.

The opportunity:

We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine.

This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages.

Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.

\* Create and execute an integrated go-to-market strategy

\* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.

\* Own brand positioning, messaging, and campaign consistency.

\* Develop acquisition strategies for both sides of the marketplace: service users and professionals.

\* Lead organic social media, community engagement, content distribution, and collaborator relationships.

\* Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting.

\* Build authentic clinician-led and user-generated content strategies.

\* Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets.

\* Lead email and lifecycle marketing.

\* Develop partnerships, PR opportunities, referral channels, and brand collaborations.

\* Improve the customer journey from content or advertising through profile discovery and completed booking.

\* Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions.

\* Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace.

\* Communicate proactively with leadership and cross-functional teams.

Candidate profile:

\* Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company.

\* Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels.

\* Strong performance-marketing experience, particularly with Meta and Google Ads.

\* A record of converting content, social engagement, and partnerships into measurable commercial results.

\* Strong understanding of customer journeys, conversion funnels, attribution, and experimentation.

\* Experience managing budgets and allocating resources based on evidence.

\* Confidence across brand, creative, content, paid media, email, partnerships, and PR.

\* Experience briefing and managing producers, designers, creators, agencies, or freelancers.

\* Strong analytical judgement and clear communication with leadership.

\* A proactive and accountable working style.

\* Willingness to remain hands-on while building the systems and team required to scale.

Particularly valuable experience:

\* Two-sided marketplaces.

\* Healthtech, mental health, wellbeing, or another trust-sensitive sector.

\* Taking a product from pre-launch through its first meaningful customer acquisition.

\* Building a marketing team from a lean initial structure.

\* Clinician-led, expert-led, or educational content.

## Apply

[Apply at Mind Friend](https://apply.workable.com/mind-friend/j/98A29A1033/apply)

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