# Product Marketing Manager

> Mitsubishi Electric · Hatfield, United Kingdom (Hybrid) · Full-time · Posted 2026-10-30

**Workplace:** hybrid

**Department:** CPG Marketing and Communications

## Description

**Role summary:**

The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio.

The Product Marketing Manager sits at the centre of the “Analysis → Action → Narrative” value chain—connecting Market Insights (external data) and Customer Insights (customer understanding) with Product Management (product strategy), ensuring all market-facing activity is consistent, insight-led, and commercially impactful.

## Requirements

**Key Responsibilities:**

-   Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
-   Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities

-   Develop clear, differentiated value propositions aligned to product strategy and market opportunity
-   Translate product capabilities, market insight, and customer needs into compelling messaging
-   Define and execute go-to-market strategies for product launches and in-life propositions
-   Drive structured GTM planning across sales, marketing, and product teams
-   Develop tools such as battlecards, value propositions, and sales narratives
-   Enable Sales teams with clear, actionable messaging and market context
-   Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
-   Capture feedback from Sales and market interactions

## Benefits

**In return for your commitment, we will offer you some fantastic benefits:**

-   Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year.
-   Flexible Working - we offer a range of flexible working options that include working from home or hybrid working.
-   Pension.
-   Life Assurance.
-   Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi.
-   Access to Mitsubishi’s very own discount platform.
-   Colleague Referral Scheme.
-   Holiday Buy.
-   Long Service Awards.
-   Cycle to Work Scheme.
-   Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)

## Apply

[Apply at Mitsubishi Electric](https://apply.workable.com/mitsubishi-electric/j/0249ABA636/apply)

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