# Narrative Lead

> moomoo · Hong Kong, Hong Kong · Full-time · Posted 2026-11-03

**Workplace:** on_site

**Department:** Global Marketing Department

## Description

We are seeking a Narrative Lead to play a key role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining hands-on copy craft with strong creative ideation, brand thinking, and narrative leadership. This role is based in Shenzhen (Nanshan), China.

**Core responsibilities**

-   Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
-   Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
-   Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
-   Partner closely with Art Directors, Production Specialists and Strategists to shape end-to-end creative concepts, from initial idea through execution
-   Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
-   Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
-   Able to manage multiple projects and move comfortably between concept development and execution

## Requirements

**Required qualifications**

-   8–12+ years of experience as an **English copy-based** creative within creative agencies or in-house brand/marketing teams, with demonstrated seniority at Senior Copywriter, Creative Group Head, Associate Creative Director, or Creative Director level
-   **An outstanding portfolio** showcasing high-level conceptual thinking, campaign ideation, and exceptional English writing, produced for international and multi-market audiences
-   Proven ability to lead narrative and creative thinking, shaping campaign platforms and brand stories—not just executing copy
-   Proven experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives
-   Strong experience concepting and writing performance-aware creative, balancing brand storytelling with channel-specific thinking—while remaining a creative, idea-led role
-   Familiarity with video and filmic storytelling, including writing for digital films, social video, or related formats
-   Hands-on experience using AI-assisted creative tools for ideation, layout development, image and video generation, and editing
-   Strong communication and presentation skills in explaining creative ideas clearly to non-creative stakeholders

**How you work**

-   A creative who can think and make
-   Understands how creative can support the marketing funnel and contribute to growth objectives
-   Practical, collaborative, and comfortable working in a fast-moving environment
-   Curious and quick to learn, with the ability to connect the dots, see the bigger picture, and solve problems with sound judgment

**Relevant background**

-   Experience working across global or regional markets, including adapting creative work for different audiences
-   Experience writing for social, digital, video, performance marketing, or product communications
-   Experience in financial services, investing, technology, or another regulated category
-   Familiarity with brand voice, tone-of-voice guidelines, or messaging frameworks
-   A personal interest in self-directed investing, trading, financial markets, or technology

## Apply

[Apply at moomoo](https://apply.workable.com/moomoo/j/F98CC90220/apply)

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