# Senior Performance Media Buyer

> Nasoft.eg · El Sheikh Zayed City, Egypt (Hybrid) · Full-time · Posted 2026-09-07

**Workplace:** hybrid

**Department:** Digital Marketing

## Description

**Makaseb is hiring a Senior Performance Media Buyer.**

We’re looking for a **Senior Performance Media Buyer** who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

**  
Job Description:**

-   Own and develop the **full-funnel paid media strategy** across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
-   Build and execute **media plans, channel strategies, budget allocation, and scaling roadmaps** aligned with business and revenue goals.
-   Take full ownership of campaign performance, from **acquisition and conversion to ROAS, CAC, LTV, and overall profitability**.
-   Manage and optimize **high-spend advertising accounts**, continuously identifying opportunities for profitable scaling.
-   Analyze performance data and translate insights into **clear strategic actions and growth opportunities**.
-   Lead ongoing **audience research, segmentation, testing, and expansion** to unlock new growth opportunities.
-   Develop and manage **structured testing frameworks** for audiences, offers, creatives, landing pages, and campaign structures.
-   Work closely with the creative team to develop **performance-driven creative strategies**, including concepts, hooks, angles, messaging, formats, and testing priorities.
-   Provide clear **creative direction based on performance data**, and continuously identify winning creative patterns.
-   Conduct **competitor, market, keyword, and audience research** to strengthen acquisition strategies.
-   Build and present **performance reports and strategic recommendations** to stakeholders.
-   Identify performance gaps, diagnose their root causes, and proactively implement solutions.
-   Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
-   Contribute to the development of the broader **digital growth and marketing strategy**.

## Requirements

-   Bachelor’s degree in **Marketing, Business, or a related field**.

-   **4+ years of experience in Performance Media Buying**, with proven experience in **E-Commerce**.
-   **GCC E-commerce experience is a MUST.**
-   Proven track record of **scaling high-spend accounts and significant revenue**, with experience managing **100K+ monthly ad spend**.
-   Strong hands-on experience with **Meta, Google, TikTok, and Snapchat Ads**.
-   Experience working with **Salla, Zid, Shopify, and WordPress/WooCommerce**.
-   Strong knowledge of **GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica**.
-   Strong understanding of **ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability**.
-   Strong experience in **creative testing, performance creatives, copywriting, hooks, angles, and creative strategy**.
-   Proficiency in using **AI tools** for research, analysis, creative ideation, optimization, and workflow automation.
-   Strong analytical, strategic, and problem-solving skills with a **growth and ownership mindset**.
-   **Portfolio / Case Studies are required**, demonstrating measurable scaling and business results.

## Benefits

-   **Working days: 5 days (From Sunday to Thursday)**
-   **Working Hours: 9 hours (From 9:00am to 6:00pm)**
-   **Work Model: Hybrid (4:6 days on-site per month)**
-   **Health, and social insurance.**
-   **Learning & Development.**
-   **Gym Subscription Discount**

## Apply

[Apply at Nasoft.eg](https://apply.workable.com/nasoft-eg/j/1035817E1E/apply)

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