# Senior Performance & Growth Marketer (Mobile App)

> Nasoft.eg · El Sheikh Zayed City, Egypt (Remote) · Full-time · Posted 2026-01-22

**Workplace:** remote

**Department:** Digital Marketing

## Description

**Nasoft**[](https://www.linkedin.com/company/nasoft-eg/)is Hiring for **Makaseb**[](https://www.linkedin.com/company/makasebsa/), A specialized E-commerce and Digital Marketing company serving the Gulf markets.  
We are looking for a **Senior Performance & Growth Marketer** [](https://www.linkedin.com/search/results/all/?keywords=%23senior_performance_and_growth_marketer&origin=HASH_TAG_FROM_FEED)who has strong, hands-on experience in Mobile App marketing across iOS and Android platforms.

**Job Responsibilities:**  

-   Own and scale the **full mobile growth funnel**: Acquisition, Activation, Engagement, Retention, and Monetization.

-   Plan, execute, and optimize **mobile app install & conversion campaigns** across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads).
-   Optimize key performance metrics: **CPI, CPA, ROAS, LTV, Retention**.
-   Lead continuous testing of **audiences, creatives (video/static/UGC), and messaging angles**.
-   Analyze in-app user behavior and translate insights into **data-driven growth initiatives**.
-   Design and execute **in-app lifecycle campaigns** (push, in-app messages, email/SMS when applicable).
-   Improve **onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU**.
-   Manage **re-engagement and win-back campaigns** while reducing churn.
-   Own analytics, attribution, and reporting using **Firebase, AppsFlyer/Adjust, and GA4**.
-   Build dashboards and reports to track **funnel performance, cohort analysis, and LTV vs CAC**.
-   Optimize **App Store & Google Play presence (ASO)** and run A/B tests.
-   Collaborate closely with **Product, UI/UX, Engineering, and Creative teams** to drive growth experiments.
-   Manage budgets efficiently and maximize **ROI**.

## Requirements

**Must-Have**

-   **Bachelor's degree in marketing or related field.**
-   **5+ years** of experience in **Mobile App Growth & Performance Marketing**.
-   Strong understanding of **growth funnels, user behavior, and mobile analytics**.
-   Proven experience in **scaling mobile apps** and improving **CPI & LTV**.
-   Highly **data-driven** with strong analytical and decision-making skills.

**Nice to Have**

-   Experience with **subscription-based or e-commerce apps**.
-   Knowledge of **Product-Led Growth (PLG)**.
-   Experience mentoring or leading **growth teams**.

## Benefits

**Working Conditions & Benefits:**

-   Working days: 5 days (From Sunday to Thursday). 
-   Working Hours: 9 hours (From 9:00am to 6:00pm).
-   Health, and social insurance.
-   Learning & Development Plan.
-   Career Path.
-   GYM Subscription discount.

## Apply

[Apply at Nasoft.eg](https://apply.workable.com/nasoft-eg/j/1D5D0B3A2C/apply)

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