# Senior Digital Marketing

> Nasoft.eg · Egypt (Remote) · Contract · Posted 2026-08-21

**Workplace:** remote

## Description

We are looking for a **Senior Digital Marketing – Digital Growth Specialist** to lead and execute our digital growth strategy across multiple channels.

The ideal candidate must have **previous experience working in a Software company** and a strong understanding of how to market technology products and generate qualified leads through digital channels.

-   This role requires someone who is both **strategic and hands-on** — capable of developing the overall digital marketing strategy while personally managing campaigns, content, SEO, paid advertising, and media buying.  
    \*Responsibilities  
    **Develop and execute comprehensive digital marketing and growth strategies aligned with business objectives.**
-   **Plan and manage paid advertising campaigns across platforms such as Meta, Google Ads, LinkedIn, and other relevant channels.**
-   **Act as a Media Buyer, managing budgets, targeting, campaign setup, optimization, and performance.**
-   **Develop and execute SEO strategies to improve organic visibility, rankings, traffic, and qualified leads.**
-   **Lead the content strategy, including content planning, creation, distribution, and optimization across digital channels.**
-   **Analyze campaign and funnel performance and identify opportunities for growth and optimization.**
-   **Build and optimize customer acquisition funnels and landing pages.**
-   **Monitor KPIs such as CPL, CAC, ROAS, conversion rates, organic traffic, and lead quality.**
-   **Conduct market, competitor, audience, and keyword research.**
-   **Use analytics and performance data to make informed marketing decisions.**
-   **Collaborate with Sales, Product, Design, and other teams to ensure marketing activities support business growth.**
-   **Continuously test new channels, creatives, messaging, audiences, and growth opportunities.**
-   **Prepare regular performance reports with clear insights and actionable recommendations.**

## Requirements

-   **5+ years of experience in Digital Marketing / Growth Marketing.**
-   **Mandatory: Previous experience working in a Software, SaaS, or technology company.**
-   Strong hands-on experience in **Paid Ads and Media Buying**.
-   Strong knowledge of **SEO** and organic growth strategies.
-   Proven experience developing and executing **content strategies**.
-   Strong experience in developing **digital marketing and growth strategies**.
-   Experience managing and optimizing significant advertising budgets.
-   Strong understanding of conversion funnels, lead generation, and customer acquisition.
-   Data-driven mindset with strong analytical and problem-solving skills.
-   Experience with tools such as **Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools**.
-   Excellent communication and project management skills.
-   Ability to work independently and take ownership of digital growth initiatives.
-   Experience in **B2B SaaS / B2B Software marketing**.
-   Experience with **LinkedIn Ads** and B2B lead generation.
-   Experience with CRM and marketing automation platforms.
-   Strong understanding of **performance marketing and growth hacking**.
-   Experience working with sales teams and optimizing marketing campaigns based on lead quality and revenue.

## Benefits

-   **Working model : Remotely**
-   **Working days : 5 days / week**
-   **Days off : Friday & Saturday**
-   **Working hours : 9 AM : 6 PM**

## Apply

[Apply at Nasoft.eg](https://apply.workable.com/nasoft-eg/j/211AE7AB7C/apply)

---
Powered by [Workable](https://www.workable.com)