# Performance Marketing Specialist

> Nawy Real Estate · Cairo, Egypt · Full-time · Posted 2024-02-10

**Workplace:** on_site

**Department:** Marketing

## Description

-   Job Summary: Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.

-   Job Responsibilities

-   Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, ....)
-   Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms.
-   Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
-   Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals.
-   Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly.
-   Manage media buying budgets effectively, ensuring optimal allocation of resources across channels.
-   Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance.

## Requirements

-   Bachelor's degree in Marketing or related field is preferred
-   Minimum of 1-3years of experience in performance marketing, with a focus on media buying.
-   Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads).
-   Excellent analytical skills with the ability to interpret data and make data-driven decisions.
-   Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
-   Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
-   Detail-oriented with a commitment to quality and accuracy.
-   Self-motivated with the ability to work independently and take initiative.
-   Excellent written and spoken English and Arabic.

## Apply

[Apply at Nawy Real Estate](https://apply.workable.com/nawy-real-estate/j/02D9B56478/apply)

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