# SEO Specialist

> Nawy Real Estate · Cairo, Egypt · — · Posted 2026-10-12

**Workplace:** on_site

**Department:** Marketing

## Description

### SEO Content Quality & Optimization

-   Follow and help maintain SEO content guidelines and standards for English-language content
-   Ensure content follows SEO best practices across:

-   Search intent and topical relevance
-   Keyword targeting and semantic relevance
-   Internal linking
-   E-E-A-T
-   On-page SEO
-   Content structure and FAQs
-   Metadata
-   Entity optimization
-   AI-search visibility

-   Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content
-   Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards

### AI Integration & Content Innovation

-   Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability
-   Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases
-   Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues

### Performance & Analytics

-   Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms
-   Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement
-   Identify content performance trends and translate insights into actionable optimization opportunities
-   Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data
-   Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement

## Requirements

-   2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO
-   Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO
-   Strong analytical and problem-solving skills
-   Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms
-   Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses

## Apply

[Apply at Nawy Real Estate](https://apply.workable.com/nawy-real-estate/j/5357B602A2/apply)

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