# Performance Marketing Lead

> Nawy Real Estate · cairo, Egypt · — · Posted 2026-09-24

**Workplace:** on_site

**Department:** Marketing

## Description

-   Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.

**Job Responsibilities:**

-   Develop and manage digital marketing campaigns (Facebook/Instagram, Google Ad Words, ....)
-   Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms.
-   Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
-   Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals.
-   Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly.
-   Manage media buying budgets effectively, ensuring optimal allocation of resources across channels.

## Requirements

\* 3 to 5 years of hands-on experience in performance marketing, spent millions in paid media budgets annually.

\* Proven experience running real estate ad campaigns in the UAE market, with a good understanding of the local audience, competitive landscape, and advertising regulations.

\* Strong track record in lead generation, with a focus on lead quality and downstream conversion rather than volume alone.

\* Experience working closely with real estate sales teams: running lead audits, speed-to-lead, qualification criteria, and closing the loop between marketing spend and actual sales.

\* Hands-on experience with mobile attribution tools such as Adjust (or similar, like AppsFlyer).

\* Solid working knowledge of product and web analytics tools, particularly GA4 and Mixpanel.

\* A deep understanding of conversion tracking and how it is set up: pixels and tags, Google Tag Manager, Conversions API, event design, UTM structure, and offline conversion uploads. You should be able to spot and fix a broken setup with product team, not just read the dashboard.

\* Analytical and comfortable with data; you can pull, question, and reconcile numbers across platforms.

\* Clear communicator who can work across marketing, sales, product, and data teams.

\* ⁠Strongly data-driven mindset: you make decisions based on evidence, not gut feeling, and can clearly explain the "why" behind every optimization.

\* Fluent English is a must.

## Apply

[Apply at Nawy Real Estate](https://apply.workable.com/nawy-real-estate/j/EAAB6CAFC5/apply)

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