# CRM Automation Manager

> Neo Group · Minsk, Belarus (Remote) · Full-time · Posted 2026-09-21

**Workplace:** remote

**Department:** Revenue

## Description

As part of our continued growth, **Neo Group is recruiting on behalf of one of our local partners**, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for **a CRM Automation Manager** to join our **CRM Team.**

**Role overview**

As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.

**Responsibilities**

-   **Automation Flows:** Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
-   **Onboarding Journeys:** Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
-   **Reactivation:** Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
-   **A/B Testing:** Run A/B tests to improve funnel conversion rates and reactivation performance.
-   **Analytics & Reporting:** Analyze campaign results, build dashboards, and automate reporting and trigger logic.
-   **Insights & Growth:** Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

## Requirements

-   **Experience:** 2+ years of experience in CRM automation or marketing automation.
-   **CRM Automation:** Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
-   **Automation Systems:** Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
-   **Analytics:** Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
-   **Cross-Functional Collaboration:** Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

## Benefits

-   Remote work opportunity.
-   Flexible working schedule.
-   Interesting product.
-   Learning opportunities.
-   Career growth prospects.

## Apply

[Apply at Neo Group](https://apply.workable.com/neo-gg/j/57E25E403B/apply)

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